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Timex has always been about affordability.
When the Timex watch debuted in 1950 (from the then-monikered U.S. Time Company), jewelers wouldn’t carry the timepiece because of its low 50 percent markup. Other brands apparently offered 100 percent.
So the company began promoting its inexpensive tickers in drugstores and department stores, emphasizing their durability (“takes a licking keeps on ticking”) and low prices. Within a year, the company had captured 18 percent of the low-priced wristwatch market.
And here we are today: Timex remains not only wallet-friendly, but they offer a wide range of watches that work equally well in dressed-up or casual settings. And right now, they’re offering 30% off a selection of timepieces, although several styles have already sold out.
Three standouts:
MK1 Mechanical 36mm Fabric Strap Watch
IRONMAN Classic 30 Full-Size Resin Strap Watch
Waterbury Traditional Automatic Open-Heart Dial 42mm Leather Strap Watch
The watches all come with free standard shipping.
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