The Rock’s New Under Armour Collection Wants You to Work Hard(er)

‘Bend Boundaries’ with T-shirts, joggers, headphones and more

Please note: If you buy through the links in this article, we may earn a small share of the profits.

Earlier this week, a busload of high-school baseball players caught a glimpse of The Rock through the tinted windows of his truck and went expectedly apeshit. He rolled down his window and told them to go kick ass. They promptly won 23-1.

This is what Dwayne Johnson does best: motivating himself and others with a steady diet of fist bumps and aspirational catchphrases like “HARDEST WORKER IN THE ROOM,” “BLOOD SWEAT RESPECT,” and my personal favorite, “RENT’S DUE.” Spend 30 seconds scrolling The Rock’s Instagram before a workout and you’ll be ready to eat a brick wall.

This also makes him the ideal spokesperson for a brand similarly invested in willing others to greatness. Like, say, Under Armour, who enlisted The Rock’s help for their new Bend Boundaries Collection, which dropped online earlier this week and currently commands slots 1-10 among the site’s best-selling products

Below, we’ve included our six favorite picks from the new collection, from short-sleeve hoodies to wireless headphones. Start writing your checks, folks … RENT’S DUE. 

Project Rock Terry Hoodie


Project Rock 1 Training Shoe

BUY HERE: $120

Project Rock 60 Bag


Project Rock Terry Joggers


Project Rock Above the Bar Tee


UA Sport Wireless Train — Project Rock Edition

BUY HERE: $249

The InsideHook Newsletter.

News, advice and insights for the most interesting person in the room.