When it comes to dressing ruggedly, there’s a middle ground between a subtle woodsiness and, shall we say, looking like you just dry-humped a conifer.
That middle ground is called Howes & Baum.
The brawny collab of two pals with a fondness for the outdoors, H&B began by selling just one thing: long johns.
Impossibly soft long johns with deep side pockets, laced back vents and a button fly.
Now, they make so much more, including:
Double axe twill chino shorts.
A plaited slub v-neck, nodding to a cofounder’s English heritage.
A soft, striped pullover hoodie.
Plus, T-shirts, pocket squares and even long john cutoffs, for those one-leg-over-the-covers nights. All embroidered with the H&B logo: a crossed double axe.
Go now, and molest those conifers no more.
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