Waist Makers

By The Editors
July 22, 2013 9:00 am

You could get away with wearing the same white button-down every day. Same khakis. Those same penny loafers.

Just as you could watch only Law & Order reruns. You might start repeating the theme song’s ominous “chung CHUNG” and dainty “doink doink” every time you, say, opened the fridge. But you could do it.

Or you could realize that every man needs a little color and variety in his wardrobe.

Hence: the kaleidoscopic stylings of BeltCraft, taking orders now.

Based in NY’s Garment District, BeltCraft is a custom men’s belt maker who believes your cummerbund should be “the centerpiece of your wardrobe.”


Available in three varieties — full-grain leather with organic vegetable tanning, a velvety nap calf-suede or heavyweight cotton — and an array of colors (papaya, sea salt, etc.), BeltCraft lets you customize loop, buckle, stitch, cut, width and length (tip: buy 2-3” longer than your waist).

If you’re stuck, the site offers pointers, some favored designs and an expert series curated from online style gurus (including – hey! – InsideHook).

Prices are modest, ranging from from about $45-$60*. And if your own design is tops, you can promote and earn dollars back from every sale.

Chung CHUNG! Doink doink.

* Nota bene: Enter the code InsideHook10 and receive an additional 10% off your order. Offer available until Aug. 5.

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