A$AP Rocky Is Ray-Ban's New Creative Director

Nota bene: All products in this article are independently selected and vetted by InsideHook editors. If you buy something, we may earn an affiliate commission.

It’s been a hell of a week for A$AP Rocky. Fresh on the heels of a felony assault acquittal and an accompanying run of celebrated court ‘fits, the musician has been tapped (for good behavior?) as the first-ever creative director for heritage sunglasses brand Ray-Ban’s subdivision Ray-Ban Studios.

In retrospect, this is a move that was easy to see coming; even more than than the rapper’s stacked design resume — one that includes a stint as creative director for Puma’s F1 partnership — the move was telegraphed by Rocky’s recent court-sanctioned eyewear choices.

The rapper has spent the past month exclusively rocking a variety of Ray-Ban’s iconic styles, a fact the brand was quick to point out in their press release. Upon closer inspection, the rumors hold up — Rocky has indeed been showing out in Ray-Bans. Take these blacked-out Wayfarers, paired with some big-bodied YSL suiting.

In the same press release, Ray-Ban’s president, Leonardo Maria Del Vecchio, championed the new partnership, saying, “Today, we are welcoming A$AP Rocky into our family; he’s a visionary artist and creator. His ability to push the boundaries of the diverse worlds he explores, aligns with the Ray-Ban DNA. We are reinforcing the brand’s values of innovation, pioneering spirit, and courage. Let the future begin!”

Alongside the appointment news, Ray-Ban also announced some light details on the first A$AP Rocky-directed collection. Dubbed the “Blacked Out Collection,” the capsule, set to arrive April 2025, promises to blend classic Ray-Ban styles with a brand new ultra-black lens and gold-plated detailing.

One can only imagine that Rocky x Ray-Ban — a timely icon and a timeless classic — will produced some certified hits. If only the rapper would do the same for actual music. While you wait for the “Blacked Out Collection” to release, utilize the A$AP inspo and shop the classic Ray-Ban styles below.

Shop Classic Ray-Ban Styles

Ray-Ban Clubmaster Sunglasses

Buy Here : $197 $158

Ray-Ban Original Wayfarer Sunglasses

Buy Here : $197 $158

Meet your guide

Paolo Sandoval

Paolo Sandoval is Style Editor at InsideHook, having previously contributed to Valet Mag. An expert when it comes to vintage denim, soccer kits and tailoring, Paolo reports on style, grooming, wellness, menswear trends, celebrity, media and other pursuits tangential to looking and feeling like a million bucks, and is the voice behind the InsideHook fashion newsletter, The Stitch. You can reach him at psandoval@insidehook.com.