Fortnite World Cup Partnerships Could Cost Five Times as Much as Super Bowl Ads

Organizers of the e-sports event are reportedly seeking up to $25 million per partnership.

LOS ANGELES, CA - JUNE 12:  The Fortnite trophy is displayed as gamers compete in the Epic Games Fortnite E3 Tournament at the Banc of California Stadium on June 12, 2018 in Los Angeles, California.  (Photo by Christian Petersen/Getty Images)
LOS ANGELES, CA - JUNE 12: The Fortnite trophy is displayed as gamers compete in the Epic Games Fortnite E3 Tournament at the Banc of California Stadium on June 12, 2018 in Los Angeles, California. (Photo by Christian Petersen/Getty Images)
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The video game “Fortnite” isn’t just a big pain in the butt for parents, it’s also big business.

In a tweet, e-sports and sports business reporter Chris Pursell noted that the company behind the popular co-op sensation, Epic Games, is “asking up to $25 million for partnerships for Fortnite World Cup, obviously a new record for the industry.”

With prices like that, sponsorships of the upcoming video game event far exceed what networks ask for Super Bowl spots, which typically cost around $5 million for 30 seconds of airtime.

Though the $25 million partnership would include “something far deeper than just a spot” on television Pursell notes, the price still seems exorbitant.

There is no confirmed date or location for the Fornite tournament, but the grand prize for the winner has been set at $100,000.

At least 125 million people play the game worldwide and that number is only expected to increase as the game is incredibly popular among youths and pro athletes.

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