Breech Boys
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Breech Boys

Faherty Brand. Looks good, on and off the beach.

  • 26 June 2013

Who among us doesn’t yearn for the briny waves and salty warmth of an endless summer? Especially here in San Francisco, where it’s always, like, endless jacket weather.

Thus, we’re stoked to let you know that Faherty Brand — a new swimwear line born in the torrid breakers of the New Jersey surf scene — is arriving in our little beach town this Friday in a traveling surf shack.

Swimwear-wise, this shack’s got what you’re jonesing for: fast-drying and attractive gear that looks just as good with a polo shirt on the golf course.

Faherty trunks

Highlights include:

  • Classic board shorts deco’d in batiks from Indonesia.
  • Swim trunks in plain, plaid or Indian scarf prints with zippered back pockets for holding valuables.
  • All-day shorts in three colors that’ll hunt from the beach to the street.

All the gear’s designed by Mike Faherty, one of the twin brothers behind the brand, and a fella who earned his designing chops at Ralph Lauren.

The surf shack rolls into town Friday with a BBQ and open house at Establish in the Outer Sunset.

Stop by for deep discounts (they really want to meet you), but if you can’t make it, they’re also online, and we’ve got your hookup for 15% off with the promo code “insidehook”.

Finding the tasty waves, however, is up to you.

The Specifics

Faherty Brand

Surf Shack BBQ at Establish
3811 Noriega Street
Between 45th & 46th
Shorts from $125

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