Jordan Fly. Zoom Fly. Vapor Fly. Flyknit.
Nike sure loves flying.
The company's latest release recycles the "fly" tag yet again, along with an eco-friendly twist: the leather is recycled, too.
This week the sportswear giant unveiled a new lightweight leather material called Flyleather. The Tennis Classic, which is available now, is the first use of the composite textile which is made of at least 50% discarded scrap leather. Synthetic fibers are added to create a performance-enhanced material that’s “40% lighter and five-times more durable” than your standard animal hide.
At only $85, you’ll no doubt see these sleek unisex kicks on the streets soon. But this is just the tip of the iceberg.
Nike plans to outfit other styles like the Air Force 1, Air Max 90, Cortez and Jordan 1 in the material. While the release date hasn’t been set, they’re offering up a chance to win limited editions of the line while they’re promoting them in NYC for Climate Week.