It’s good to branch out. Expand your horizons.
Sometimes it works (Dylan goes electric!). Sometimes it doesn’t (Francis Ford Coppola makes a kids’ film starring Robin Williams … as the kid).
But we just found a boundary-pushing idea that not only works — it’s going to reshape your entire fall wardrobe. And at about a third of the price, no less.
The idea? DSTLD, our favorite denim brand, is now doing outerwear.
We got a sneak peek a few weeks back (the line just launched online), and the same things we love about their jeans hold true for their new line of bombers, tees and denim jackets.
A little background: started in 2014 in Los Angeles as an online-only women’s denim line (enjoy their titillating photo shoots with models like Charlotte McKinney and Bryana Holly), DSTLD quickly expanded into menswear. Primarily some extraordinary denim that comes with a perfect fit and a ridiculously inexpensive price tag (read: $75 for what would normally be $200-$300 jeans).
And now, they’re branching into outerwear.
They’ve already debuted three types of slim black bomber jackets — nylon, cotton and leather, all inspired by the MA-1 flight jackets from the ‘50s. Quilted lining, chrome zipper, stash pockets on the arm ... a perfect complement to all your fall casualwear starting at just $125.
Also in their locker? A line of black and charcoal denim jackets that age beautifully over time and are about ten steps above the typical Canadian tuxedo. And finally, a line of crisp tees (v-neck, crew and long-sleeve) and French terry pullovers.
That’s not to say they’re forgetting jeans: the company just released a limited edition, elevated line of 14-oz. blackline raw selvedge denim from Japan’s Kurabo Mills that just breaks the three-figure mark ($120).
Like what you see? Start investing in your wardrobe ... and investing into the company as well. Earlier this summer — and thanks to some new funding rules from the government — DSTLD launched an equity crowdfunding campaign. Known as Regulation A+, this campaign makes it possible for anyone to directly invest in the company without being an accredited investor.
Besides future returns (or so we hope), these new investors will potentially provide input on prototypes, suggest new products and receive exclusive perks.
A good way to get in on that boundary pushing.