On Tuesday (Dec. 3), the prestigious Michelin restaurant guide announced a partnership with TripAdvisor (and its subsidiary TheFork), meaning diners will soon be able to book reservations at Michelin-starred restaurants through the travel website.
“Michelin and TripAdvisor, with its subsidiary TheFork, have entered into a content and licensing partnership to combine the gastronomic selection expertise of the Michelin Guide with the power of TripAdvisor’s large customer audience and TheFork’s advanced booking service,” the company said in a statement.
The 14,000 restaurants in the Michelin Guide will be marked on TripAdvisor with their respective awards: stars, Bib Gourmand and Assiette. Michelin also sold its UK booking platform Bookatable to TheFork.
“With our more than 120 years of experience making gastronomic guides which provide restaurant recommendations based on independent, expert inspectors, this strategic partnership between Michelin and TripAdvisor will offer unprecedented visibility to the establishments listed in the Michelin Guide selections around the world,” Scott Clark, a member of the Michelin Group Executive Committee, said. Michelin also noted that partnering with TripAdvisor will open up the top-tier restaurants it features to “a huge pool of new customers for restaurants, and [it] can positively impact their revenues significantly.”
And while it might seem daunting to grab a table in one of those spots considered one of the best in Europe, worry not: we’ve got you covered.
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