Rapper Drake Launches Whiskey Brand

April 24, 2016 5:45 am EDT

First look @virginiablackwhiskey

A photo posted by champagnepapi (@champagnepapi) on

By Relaxnews

After hinting at the project back in February, Canadian rapper Drake has taken to Instagram to share a photo of the result of his new liquor brand, Virginia Black Whiskey.

Captioned simply: “First look,” the image shows a graphic ridged glass bottle design with a sleek “VB” monogramed label. No information about the launch date or pricing has been released as of yet.

Beverage ventures are something of a tradition in the rap world, with Drake joining the likes of Jay-Z, Nicki Minaj, and Diddy in owning his own alcohol brand.

Meet your guide

MEET US AT YOUR INBOX. FIRST ROUND'S ON US.

Every Thursday, our resident experts see to it that you’re up to date on the latest from the world of drinks. Trend reports, bottle reviews, cocktail recipes and more. Sign up for THE SPILL now.