Rapper Drake Launches Whiskey Brand

April 24, 2016 5:45 am

First look @virginiablackwhiskey

A photo posted by champagnepapi (@champagnepapi) on

By Relaxnews

After hinting at the project back in February, Canadian rapper Drake has taken to Instagram to share a photo of the result of his new liquor brand, Virginia Black Whiskey.

Captioned simply: “First look,” the image shows a graphic ridged glass bottle design with a sleek “VB” monogramed label. No information about the launch date or pricing has been released as of yet.

Beverage ventures are something of a tradition in the rap world, with Drake joining the likes of Jay-Z, Nicki Minaj, and Diddy in owning his own alcohol brand.

MEET US AT YOUR INBOX. FIRST ROUND'S ON US.

Join America's Fastest Growing Spirits Newsletter THE SPILL. Unlock all the reviews, recipes and revelry — and get 15% off award-winning La Tierra de Acre Mezcal.