You may not know that Anheuser-Busch InBev has owned Goose Island since 2011. Or that Anheuser-Bush also owns Elysian, Devils Backbone, Wicked Weed and a whole host of once beloved craft breweries.
Whether you like it or not, that’s the reality. But thankfully, the “Take Craft Beer Back” campaign is trying to put a stop to that.
Keyword: trying.
An initiative started by the Brewers Association — a group that represents more than 4,000 independent and craft breweries — the tongue-in-cheek crowdfunding campaign is attempting to raise $213 billion to purchase Anheuser-Busch InBev. The point: Save the soul of craft beer.
“We’re going to buy Anheuser-Busch InBev and Take Craft Back! And to do it, we need to raise a mere $213,000,000,000,” according to the campaign. “Pledge your support. Because we need a lot of pledges. Seriously. Like, really a lot.”
While it’s impossible that the project will actually meet its goal, as of publishing this story the crafty campaign has already raised more than $2.3 million from almost 7,500 backers.
To support craft beer, pledge here.
Or, better yet, “donate” to your local craft brewery instead.
Meet your guide
More Like This
Every Thursday, our resident experts see to it that you’re up to date on the latest from the world of drinks. Trend reports, bottle reviews, cocktail recipes and more. Sign up for THE SPILL now.
