Betsy Beer by Cathay Pacific for Drinking on a Plane

Cracking open a cold beer while doing 570 MPH at 35,000 feet is easy.

Having the brew taste as good as it would back down on ground level, though, is hard.

That’s what inspired Hong Kong-based airline Cathay Pacific to create a beer that’s specially brewed to be guzzled in a pressurized cabin environment high above the surface of the Earth. Betsy Beer (not to be confused with Betsy Beers) was crafted with a wheat base to combat bitterness, vitamin B for restorative properties, and 10% more carbonation than standard beers to improve its mouthfeel at high altitude.

Plane Beer (3 images)

“We are constantly looking for innovative and meaningful ways to enhance the travel experience for our customers,” said Julian Lyden of Cathay Pacific. “Betsy Beer is a great example of this. A beautifully crafted product designed purely with the traveler, and beer lover, in mind.”

Debuting on flights between Hong Kong and the UK, Betsy will be available for a limited time.

Drink, uh, up. Heh.

Meet your guide

Evan Bleier

Evan is a senior editor with InsideHook who earned a master’s degree in journalism from NYU and has called Brooklyn home since 2006. A fan of Boston sports, Nashville hot chicken and Kentucky bourbon, Evan has had his work published in publications including “Maxim,” Bleacher Report and “The Daily Mail.”