Tesla Picked a Weird Time to Add Grok to Its Vehicles

They're not the only automaker rolling out AI features

Tesla dashboard
It's been a rough couple of weeks for Grok.
HECTOR RETAMAL/AFP via Getty Images

The hot new feature touted by a number of automakers recently involves a software update as opposed to a new piece of hardware. As AI technology gets more widespread, the likes of Mercedes and Volkswagen are rolling out changes to their interior technology so that drivers can get additional assistance with navigation and finding places to stop along their route.

And if one automaker happens to share its owner with an AI company — well, that would make the whole process that much easier, right? Well, maybe. As Electrek’s Fred Lambert reports, Tesla’s latest software update involves adding Grok to certain Tesla models, though the new feature comes with a few caveats.

Specifically, the release notes specify that “Grok is currently in Beta [and] does not issue commands to your car — existing voice commands remain unchanged.” Lambert notes that this is a step down from the ways that other automakers are integrating AI technology into their vehicles. Earlier this year, Chinese automaker BYD revealed that it was adding AI-based driver assistance technology to its most affordable EVs, for instance.

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Given the recent headlines focusing on Grok, though, maybe having Grok interface directly with a vehicle’s operating system isn’t the best choice right now. In the last two weeks, Grok has spread racist conspiracy theories, disseminated misinformation about another automaker and — most infamously — referred to itself as “MechaHitler.” Do you want MechaHitler riding shotgun as you drive? I know I don’t.

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Tobias Carroll

Tobias Carroll

Tobias Carroll lives and writes in New York City, and has been covering a wide variety of subjects — including (but not limited to) books, soccer and drinks — for many years. His writing has been published by the likes of the Los Angeles Times, Pitchfork, Literary Hub, Vulture, Punch, the New York Times and Men’s Journal. At InsideHook, he has…
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