Sports | April 8, 2021 9:42 am

Tom Brady Is Getting Into the NFT Game With a New Platform Called Autograph

The company’s advisory team includes executives from Apple, Lionsgate, Live Nation and DraftKings

Tom Brady of the Tampa Bay Buccaneers
Tom Brady of the Tampa Bay Buccaneers warms up during the NFC Championship game.
Stacy Revere/Getty Images

The reigning MVP of the NFL’s Super Bowl is getting into the business of NFTs.

As first reported by CNN, Tom Brady is launching an NFT platform called Autograph this spring with assistance from executives from top companies including Apple, Lionsgate, Live Nation and DraftKings.

In addition to producing NFTs featuring the seven-time Super Bowl winner and other top athletes, Autograph will develop digital collectibles from big names in entertainment, fashion and pop culture.

“Autograph will bring together some of the world’s most iconic names and brands with best in class digital artists to ideate, create and launch NFTs and ground-breaking experiences to a community of fans and collectors,” 23-year-old co-founder and CEO Dillon Rosenblatt told CNN.

Besides having former MySpace owner Richard Rosenblatt aboard as Brady’s co-chairman, members of Autograph’s advisory team include Apple senior V.P. Eddy Cue, Lionsgate CEO Jon Feltheimer, Live Nation Entertainment CEO Michael Rapino, DraftKings co-founders Jason Robins and Paul Liberman, Cameo CEO Steven Galanis, Dodgers and Golden State Warriors co-owner Peter Guber.

To complement its selection of NFTs, Autograph will also have interactive offerings like live auctions, physical product drops and in-person experiences. And it’ll also have competition from some familiar rivals for Brady: the Manning brothers.

Eli and Peyton Manning, who are two of only seven quarterbacks to defeat Brady in the playoffs and are responsible for five of his 11 overall postseason losses, will begin selling their own collection of NFTs starting on later this month via MakersPlace.

In addition to offering the Mannings’ NFTs, MakersPlace will also offer certain collectors the chance to score physical artwork, signed memorabilia and virtual meet-and-greets with the Super Bowl champion brothers, according to Sportico.

“I think it’s really about telling your story through art,” the younger Manning (Eli) said of the new venture. “The fun part was actually creating the pieces, creating the art, and now hopefully other people get to enjoy it as well. It’s a way to collect things but a little easier to trade it, and to move it around or to sell it or to showcase it rather than your card sitting in front of you.”

Though the physical part of the Brady-Manning(s) rivalry is over as they are both retired while the 43-year-old former Patriot is preparing for his 22nd NFL season, it’s nice to see the longtime competitors continuing to battle it out in the digital space.

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