Clay Travis Selling Right-Wing Sports News Site Outkick to Fox
The acquisition was unveiled to investors by company CEO Lachlan Murdoch on Wednesday
In what can only be viewed as a match made in Republican heaven, Fox Corporation has purchased Outkick, the conservative-leaning sports news site founded by onetime Fox Sports personality Clay Travis, according to Variety.
Unveiled to investors by company CEO Lachlan Murdoch on Wednesday, the acquisition was confirmed by Travis on social media and in a post on Fox’s new online property.
“Over the past several months many companies put in bids to buy Outkick,” Travis wrote in his post announcing the sale. “Who could merge all the disparate pieces of daily Outkick: sports, politics, news, opinion, pop culture and sports gambling video, radio, podcast, and written content into one cohesive media experience? The answer, after much debate, consultation and consideration, was Fox, the American leader in sports, politics, news and opinion. And the media company, I believe, best positioned to win in the world of sports gambling in the future as well.”
Outkick, which lost former FS1 personality Jason Whitlock earlier this year following a disagreement about an equity stake with another partner, will not be downsizing under its new ownership. The releases promised that Fox will instead be making a “massive investment in new content creators” as well as existing employees.
Boasting an audience primarily made up of users between the ages of 18 and 54 and a podcast network that launched in September that already claims more than four million monthly episode downloads, Outkick “is poised to dominate like never before,” according to Travis.
Founded in 2011, Outkick will continue to operate as an independent brand, with Travis heading up the operation and Savage Ventures, a partner in the site, continuing to have an operational role in the business, per Sportico. Given the new arrangement, it seems likely Travis will be making occasional, if not frequent, appearances on Fox News or other Fox properties going forward.
“Outkick is going to get much bigger and much better immediately. If you already loved us, you should be thrilled. If you already hated us, you should be terrified,” Travis wrote. “I’m not going anywhere and our content won’t change. I will remain the president of Outkick and I will continue to produce the same shows I always have and I’ll continue to oversee our editorial direction as I have for the past ten years. Today is a beginning not an ending; thanks to all of you who have been with us for nearly a decade and welcome to all of you finding us anew. Regardless of how you came here, it’s important that you know this — we’re just getting started.”
Thanks for reading InsideHook. Sign up for our daily newsletter and be in the know.