Former First Lady Jacqueline Kennedy once said of her husband’s tenure, “There’ll be great presidents again but there’ll never be another Camelot.”
And that has held true about John F. Kennedy, the 35th president of the United States, more than 60 years after his death.
With the birth of broadcast and the first-ever televised presidential debate, Americans were able to connect with the charismatic Kennedy in an unprecedented way.
To celebrate what would have been his 100th birthday this May, a new coffee table book entitled, Superman Come To The Supermarket, will hit bookstores in April. The title comes from an Esquire article by Norman Mailer that was published in November 1960—just weeks before Kennedy’s election.
The book features 300 photos of the young politician on the campaign trail during the 1960 election. Full-page photos chronicle the optimism of postwar America as Kennedy travels throughout the country meeting regular folks and fans who want to bring back Jack.
The book, published by Taschen, includes Mailer’s original essay; the work of renowned photojournalists from the era, such as Cornell Capa, Henri Dauman and Hank Walker; and historical accounts from the period.
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