With the Dow plunging more than 700 points, Monday was not a particularly good day for big business.
For Emily Ratajkowski’s small business, however, it was a completely different matter.
The 26-year-old model got a ton of digital ink – and likely orders – for her self-funded swimwear company with an attention-grabbing ad campaign announcing Inamorata’s spring collection.
So what exactly constituted Ratajkowski’s brilliant marketing blitz?
Getting photographer Emanuele D’Angelo to take some photos and putting ‘em on Instagram herself.
With only three employees (including Ratajkowski), Inamorata’s marketing budget is probably about as skimpy as its swimsuits, so the DIY approach makes sense and has worked before.
As they say, if it ain’t broke, don’t fix it. And it definitely ain’t broke:
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