Disney Executives Are Reevaluating Their Star Wars Strategy

Bob Iger said the franchise will be spacing out the release of new movies.

A Star Wars logo sign is seen atop a popcorn machine inside Rancho Obi-Wan, the world's largest private collection of Star Wars memorabilia, in Petaluma, California on November 24, 2015. Disney executive are currently reevaluating their release strategy for the storied franchise. (Photo by JOSH EDELSON/AFP/Getty Images)
A Star Wars logo sign is seen atop a popcorn machine inside Rancho Obi-Wan, the world's largest private collection of Star Wars memorabilia, in Petaluma, California on November 24, 2015. Disney executive are currently reevaluating their release strategy for the storied franchise. (Photo by JOSH EDELSON/AFP/Getty Images)
AFP/Getty Images

The studio brass behind the Star Wars movies appear to be taking stock of their one-movie-a-year approach. The relative flop of Solo: A Star Wars Story and the minor disappointment of The Last Jedi, which was still the highest-grossing movie of last year, has motivated Disney to reconsider its Star Wars strategy, signaling an adjustment in pace to the rollout of movies.

“I made the timing decision, and as a I look back, I think the mistake that I made — I take the blame — was a little too much, too fast,” Disney CEO Bob Iger told The Hollywood Reporter. “You can expect some slowdown, but that doesn’t mean we’re not going to make films.”

What else should be reconsidered about Disney’s approach? According to a catalogue of problems listed by The Hollywood Reporter, the production troubles and director firings that plagued Rogue One and Solo respectively shouldn’t be discounted. There’s also the issue of originality, as the typical critique goes that the newer films have just rehashed the stories of the original trilogy with only modesty changes.

What’s clear is the powers that be at Disney are not totally satisfied with the billion-dollar success that the new Star Wars era has earned.

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