Swatch Sistem 51
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All Sistems Go

Swatch’s revolutionary Sistem51 arrives in Chicago

  • 12 September 2014

Helluva time these past few days.

Last week, Motorola unveiled the Moto 360 from the depths of Merch Mart.

This week, those techie bellwethers in Cupertino announced a little something called the Apple Watch.

It’s the kinda’ hubbub that makes a man yearn for simpler time(s).

Like this: Swatch’s Sistem51, just now available in Chicago.

It may not look it at first glance, but the Sistem51 is covet-worthy for three simple reasons:

1. It’s a self-winding mechanical with only 51 parts anchored by a single screw.

2. Reasonably priced. Low cost, high design.

3. It’s a radical milestone in watchmaking. The watch is assembled by robots. Yes, robots. Untouched by human hands during the entire manufacturing process.

What’s that all mean? Dogged Swiss precision, baby — a 100% Swiss-made marvel that strikes a fine balance between design and engineering.

The result: a one-of-kind ticker even the nerdiest watch heads can get behind.

It’s available in four colorways and has an open back for admiring the movement of the crank.  

Altogether, a very smartly built timepiece.

And that’s enough to please us.

The Specifics

Swatch

Shops at North Bridge
520 N. Michigan Ave.
b/w Grand Ave. & Illinois St.

CHECK IT OUT

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