What Three Chicago Women Want (Men to Wear)

Stock Mfg’s new Better Half collection solves menswear woes

By The Editors
May 8, 2018 9:00 am

Show us a man who can’t take advice from a woman, and we’ll show you a man more insecure than Facebook.

That’s the guiding principle of Stock Mfg. Co.’s latest initiative.

The Chicago label is about to launch Better Half, a line of menswear essentials co-created by three local bloggers who designed the pieces for their significant others.

Curious to hear the opinions of the fairer sex, we sat down with each of them to get the lowdown on what a man should wear, and perhaps more importantly, what he should not. Then we asked each lady to curate one perfect outfit to match the item they co-designed.

Thank them later.

Jess Keys

Nothing bothers me more than a handsome guy in a sloppy T-shirt, so we wanted to design a polished tee that was as stylish as it is comfortable — that would work for everything from the office to the bar to dinner.”

Henley by Stock Mfg. Co. $45
511 Slim Fit Jeans by Levi’s $69.50
GrandPro Tennis Sneaker by Cole Haan $130
Blaze General by Ray-Ban $173
Black Bay GMT by Tudor $3,675

Kelly Larkin

“Something that really irks me is wrinkles. While I have lots of guy friends who make sure their clothing looks neat and tidy, this just isn’t something that’s on my husband’s radar. I swear he throws his clothing on the floor at the end of the day and stomps on it, and I’m SEEN him literally punch clothing into his suitcase. Mitch’s new trench coat, though, features wrinkle-resistant material, making it no-fuss for him and worry-free for me. It’s been a game-changer for his springtime looks!”

Trench Coat by Stock Mfg. Co. $275
The Runwell by Shinola $550
Pinch Friday Penny Loafer by Cole Haan $130 $90
Classic Wayfarer by Ray-Ban $153
Bradley Gingham Tucker Shirt by Vineyard Vines $94

Photo: Stoffer Photography Interiors

Danielle Moss

Just because it’s warmer doesn’t mean guys can’t wear layers, they just need to be lighter weight! Take a cue from stylish French men and try this blue chore coat that’s been a traditional workwear staple. It’s lightweight and has a ton of pockets for holding your stuff. Think of it as a more rugged blazer that’s perfect for brunch or a backyard bbq.”

Chore Coat by Stock Mfg. Co. $98
484 Slim Jean in White by J. Crew $98
Grey Crewneck by SuitSupply $79
Polo Suede Lincoln Loafers by Loake $241
Black Bay GMT Tudor $3,575

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