Alex Lauer

Alex Lauer is the features editor at InsideHook. Since joining the company in 2016, he’s covered a wide range of topics, including cars, the environment, books and business. His reporting broke stories on the rise of Bookshop (the anti-Amazon online bookseller), the fall of Best Made Company (and sale to Duluth Trading) and the false promises of a supposedly “environmentally-friendly” NFT initiative. His hands-on methods — driving in a Sherp (of Kanye West fame) in northern Minnesota and idling in the electric Ford Mustang Mach-E for 12 hours in the middle of winter — offer a reliable and unique perspective on popular issues. Previously, he wrote for City Pages in the Twin Cities after graduating from the University of Minnesota. After starting at IH in New York City, he now lives in Minneapolis, MN. Follow him on Instagram: @alexlauer.

All Articles From Alex Lauer

Get This Lodge Cast-Iron Skillet for Less Than $10

Lodge is having a super sale on Amazon

You’ll Soon Be Able to Electrify Your Classic Aston Martin

It’s fully reversible, following suit with the Jaguar E-Type

The Secret History of Sweden’s 300-Year-Old Hand-Forged Axe Factory

These guys pretty much invented ‘making 'em like they used to’

You’ll Never Be James Bond, but You Can Get $150 Off His ‘Skyfall’ Jacket

An updated version of his waxed cotton Barbour coat is on sale

Yes, There’s Real Dinosaur and Mammoth Bone in These Knives

Take up to $65 off these Santa Fe Stoneworks blades

The First Pics From Pirelli’s 2019 Calendar Are Out. Does Anyone Still Care?

Albert Watson is famous for photos of Kate Moss and Steve Jobs

Pick Up This 7-Piece Cast Iron Set for the Price of One Dutch Oven

Take 77% off this Sur La Table collection, and other deals

Here’s What It Takes to Build Armored Rangers and Bespoke Wranglers

A chat with Dan Thompson, director of custom shop DV8 Works

How Would You Fare at a Six-Hour, 50-Course Meal?

Destination restaurant Alchemist is getting a big upgrade

Today’s the Day You Upgrade That Torture Device You Call an Office Chair

How to get $200 off Herman Miller’s iconic Aeron chair

What Exactly Happens in the Exclusive Supercar Owners Circle?

Capped at 150 people, with an average of 65 cars per person

Jeep’s First Pickup in 26 Years Has Arrived. But Should You Buy It?

Their claim: the ‘most off-road capable midsize truck ever’

This Modular Housing Startup Lets You Add Rooms as Your Family (or Income) Grows

Start with a one bedroom now. Stack on a second floor later.