Alex Lauer

Alex Lauer is the features editor at InsideHook. Since joining the company in 2016, he’s covered a wide range of topics, including cars, the environment, books and business. His reporting broke stories on the rise of Bookshop (the anti-Amazon online bookseller), the fall of Best Made Company (and sale to Duluth Trading) and the false promises of a supposedly “environmentally-friendly” NFT initiative. His hands-on methods — driving in a Sherp (of Kanye West fame) in northern Minnesota and idling in the electric Ford Mustang Mach-E for 12 hours in the middle of winter — offer a reliable and unique perspective on popular issues. Previously, he wrote for City Pages in the Twin Cities after graduating from the University of Minnesota. After starting at IH in New York City, he now lives in Minneapolis, MN. Follow him on Instagram: @alexlauer.

All Articles From Alex Lauer

Who Needs the New Defender When There’s a 6×6 That Seats Nine?

Chelsea Truck Company’s $324K beast is up for grabs

The Toys of Winter

Ice dragon tubes, “WhiSki” poles and even your own ski resort

What Does Ford’s Electric F-150 Mean for Other EV Trucks?

Ford's Jim Farley confirmed the Tesla competitor on Wednesday

Ford Just Unveiled Their Most Powerful Street-Legal Car Ever

The 2020 Mustang Shelby GT500 comes standard with 700 HP

After 51 Years, the Only Surviving BMW 1600 GT Convertible Has Been Restored

Designed by an Italian, owned by a model, restored by kids

Take 30% Off a Carbon Steel Model of the Landmark Pulaski Axe

Designed for firefighting. Ideal for chopping kindling.

May We Interest You in Some $20 Chinos, $30 Fleece and $70 Blazers?

Frank and Oak’s winter sale is a head-to-toe goldmine

On This Up-For-Grabs ‘87 Mercedes 240GD, Orange Is the New Black

Restored in Europe, brought stateside, now up for auction

These New Contenders for the Zip-Up Fleece Throne Are 99% Recycled

Everlane’s ReNew jackets are made from plastic bottles