Alex Lauer

Alex Lauer is the features editor at InsideHook. Since joining the company in 2016, he’s covered a wide range of topics, including cars, the environment, books and business. His reporting broke stories on the rise of Bookshop (the anti-Amazon online bookseller), the fall of Best Made Company (and sale to Duluth Trading) and the false promises of a supposedly “environmentally-friendly” NFT initiative. His hands-on methods — driving in a Sherp (of Kanye West fame) in northern Minnesota and idling in the electric Ford Mustang Mach-E for 12 hours in the middle of winter — offer a reliable and unique perspective on popular issues. Previously, he wrote for City Pages in the Twin Cities after graduating from the University of Minnesota. After starting at IH in New York City, he now lives in Minneapolis, MN. Follow him on Instagram: @alexlauer.

All Articles From Alex Lauer

The Designer Behind SoulCycle Wants to Reinvent the Home Gym

He’s starting with the indoor bike. But he won’t stop there.

This Electric Café Racer Came Out of Nowhere, Is Backed By Jaguar Land Rover

The Arc Vector includes a “sci-fi-inspired" jacket and helmet.

We Don’t Always Endorse Chunky Sneakers, But When We Do, It’s This One

We’ll be wearing the Avalanche long after the fad flames out

Eight Severely Underrated “Man Skills,” and How to Acquire Them

Experts weigh in on foreign road trips, pickling and dancing

Wait, Dyson Is Making Electric Cars Now?

We'd buy anything those bladeless fan kings come up with

This Micro Office Is Equal Parts Minimalist and M.C. Escher

If you have to work, might as well work in the Lighthouse

16 Women on the Halloween Costumes Men Should (and Shouldn’t) Wear

Do you want to win the costume contest? Or get a number?

Bypass the Boat Launch in This Electric Amphibious Vehicle

Just remember to pull the outboard up when you’re done

The Pros and Cons of Buying the New $31K Tesla Model 3

Order now or wait for the even cheaper base model?

Bollinger’s Second Model Is a Land Rover-Inspired Electric Pickup

Eco-friendly emissions meet a 5,000-lb. hauling capacity

BMW’s New X7 Checks the Boxes: Big, Bold and Built in America

The three-row behemoth is the marque's largest SUV to date

You Can Now Order This Mutant Hoverbike. But Should You?

Four propellers, carbon fiber and a 40 MPH top speed

‘Waterproof Wool’ Is a Thing, and These Jackets Are Made of It

Norse Projects teams up with the fabric experts at Loro Piana

Calling All Rhinestone Cowboys: Ralph Lauren Now Does Western Watches

A hand-engraved belt buckle for your wrist, basically