These Duffels Were Made From a Defunct Bay Bridge Billboard
By Diane Rommel / October 4, 2018 9:00 am

Limited-edition is one of those qualifiers that tends to elicit a “Really?” As in: There’s really only enough corduroy in the world to make those two dozen jackets?

But every once in a while, you come across something that’s actually special, and legitimately limited.

The new Outerknown x Rareform duffel bag certainly qualifies — and you’ll never guess where the “fabric” came from … unless you got a look at it on your way to work.

Duffel (2 images)

Turns out Outerknown, better known as Kelly Slater’s sustainability-minded side hustle, bought space on a Bay Bridge billboard last year to advertise its heavyweight-twill blanket shirt. Good-looking shirt, good-looking billboard.

But eventually, a billboard comes down to make way for a new one. Enter SF’s own Rareform, which does what it does best: repurpose vinyl billboards into super-stylish accessories. In this case, a beachy duffel fit to transport your gear safely from airport to airport this holiday season.

Best part? As these things go, it’s cheap: $125.

A one-of-a-kind, manufactured-in-California bag dreamt up in part by a surfing legend, for the lowest of three figures? Grab yours before they’re gone.