Culture | February 15, 2018 9:00 am

Finally, an Affordable Vintage Rug Shop

Revival brings the direct-to-consumer model to floor covers

It’s easier to pick a sofa than the rug it sits on.

Mostly because rugs (A) cost a fortune and (B) are often ugly.

Which is why we’re over the moon for Revival Rugs, a new Oakland-based, direct-to-consumer dealer dedicated to sourcing the best vintage rugs around, and then hucking them at a reasonable price.

These are good-looking rugs: sourced in Turkey by eagle-eyed pickers and then shipped stateside for delivery.

And they’re economic, relatively speaking: Revival says competitors charge “10X” as much, and we believe it. Where big-box and specialty retailers tend to charge four figures for anything bigger than a dining room table, it’s hard to find a Revival rug — even one approaching 10 feet — that surpasses the $1,000 mark.

This is because they’ve co-opted the in-vogue “direct-to-consumer” model championed by Warby Parker, Harry’s Shaving et al. The founders (two live in Oakland, the other two in Istanbul) buy their rugs straight from the source — a network of rug makers and dealers in remote regions of Turkey — and then cut wholesalers and retailers out of the process by fulfilling orders themselves.

“We started [the company] because we felt that a one-of-a-kind rug shouldn’t cost a month’s rent,” they write on their website.

The result? Pieces like the beautifully striped Baqi, which is over 13 feet in length and checks in under $800.

And if you’re looking for something more traditional, less modern, see the Atan, which might literally go with everything.

Happy shopping. We can’t remember a better, cheaper way to finally tie your room together.