The Official Watch of Summertime Chi

Summertime, and the livin’s easy.

When we unroll the sails and break out the patio furniture and the weekends happily drag on like the new queens of Boystown.

Losing track of time can become a habit when your days read like that.

Which is why you need Le Coeur, a carefree watch for carefree times, now available for preorder.

Based right here in Chicago, Le Coeur makes clean, understated wristwatches that play nice with shorts, white sneakers and the feel-good vibes of summer.  

Leather strap. Broad, minimal face. Stainless steel caseback and sapphire crystal.

Good in water up to 50 meters, so go ahead and dip your toes in the lake.

Le Coeur aren’t reinventing the wheel here, nor do they intend to — these are handsome, functional tickers for men who’d prefer not to have a computer strapped to their wrist.

Seven colorway and strap options are available, including the matte black verve of the Tokyo and the rosegold elan of the Lisbon.

As for cost, they’re currently Kickstarting with a nice backer’s price.

Oh, and they’re unisex. So she’ll wanna rock yours.

Might as well make things easy and pick up a few.

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