ASICS and Reigning Champ Drop the First Great 2020 Olympics Collab

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Here’s a damn near flawless collaboration from one of the most trusted names in running and one of the hippest brands in elevated sportswear: ASICS and Reigning Champ just teamed up on a pair of GEL running sneakers and a lightweight running jacket ahead of the 2020 Olympic Games in Kyoto.

ASICS is based in Japan (Kobe), while Reigning Champ is just across the Pacific in Vancouver, and even though ASICS has 65 years on RC, the pairing feels natural. Each brand favors high-performance gear that doesn’t skimp on style, and that commitment is on full display here. The GEL-Kayano 25 mixes a springy midsole with a navy/tan colorway, while the Light Jacket features a ripstop nylon fabric and a spray-painted fade.

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Tanner Garrity

Tanner Garrity is a senior editor at InsideHook, where he’s covered wellness, travel, sports and pop culture since 2017. He also authors The Charge, InsideHook’s weekly wellness newsletter. Beyond the newsroom, he can usually be found running, skating, reading, writing fiction or playing tennis. He lives in Brooklyn.