Tom Brady Pivots Toward a Post-Football Life

He has a book, a website and a new documentary series.

Tom Brady
Tom Brady v. Houston Texans, 2013. (Scott Halleran/Getty)

At 40-years-old, Tom Brady has won five Super Bowls. In four of those, he was the most valuable player and recently he was selected for his 13th Pro Bowl. But, The New York Times writes, his midlife crisis is unfolding in front of packed stadiums, millions of television viewers and social media followers, and the media. Brady now has a book, a controversial side business and a new documentary series. His book, The TB12 Method: How to Achieve a Lifetime of Sustained Peak Performance, and his lifestyle website,, is a blend of so-called “pliability” exercises, nutritional bars, supplements and lots of water. Meanwhile, the documentary series is going to drop on Facebook mobile’s video platform and is called Tom vs. Time. Patriots fans are frenzied over whether or not Brady and coach Bill Belichick are feuding, and how that will impact one of the NFL’s greatest dynasties. His business partner and best friend, Alex Guerrero, was recently banished from the team’s training facilities and sideline. Last week, ESPN reported that Brady first froze out, then forced the midseason trade of his backup and possible heir apparent, Jimmy Garoppolo, to the San Francisco 49ers. He responded by saying, “Everyone has different truths. When you talk about the way I see things, the way you guys see things, the way the writer may see things, the way Coach Belichick may see things, everyone has different truths based on their perspectives.”

Whether or not he is planning on leaving his team soon, Brady’s going about building his life after football. He sells things — snack bars, apps, gear, supplements — on his site and uses social media to talk about his newfound mysticism, writes The Times.

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