Nike Is Scoring Big on Sales of USWNT’s Jerseys

Jersey buyers don't seem to care how Alex Morgan takes her tea

Alex Morgan of USA celebrates after match between England and the USA. (Jean Catuffe/Getty)
Alex Morgan of USA celebrates after match between England and the USA. (Jean Catuffe/Getty)
Getty Images

Apparently paying customers don’t care how Alex Morgan takes her tea.

The members of the U.S. Women’s National Team are scoring goals on the pitch, and retailers are winning big off of it.

According to statistics from Nike and Fanatics, sales of USWNT jerseys have skyrocketed and are currently outpacing sales of men’s kits.

For Nike, the women’s 2019 stadium home jersey is the No. 1-selling soccer jersey ever sold on in a single season.

In the case of Fanatics, the women’s team kit is the top-selling U.S. Soccer national team jersey of all time. This year, sales of the jersey are more than 500 percent greater than they were in 2015.

Sales of the Nike jersey, which costs $90, have had carryover effects to other women’s products as well, as the apparel maker reached the No. 1 spot in market share for bra sales in North America this quarter for the first time in the company’s history.

“It’s hard to overstate how important this year has been to the evolution of the women’s offense at Nike,” company president and CEO Matt Parker said on an earnings call. “The business grew double digits in fiscal ’19, accelerating in the back half of the year. Our momentum in women’s [sports] is a great example of how our renewed focus is really moving the needle through thoughtful design, powerful brand messages and digitally-led distribution.”

As for all that tea controversy, it doesn’t seem to be bothering Morgan all that much.

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