This Coal Subscription Box Is a Joke. Or Is It?

Package it right and Millennials will buy anything

By Tanner Garrity

 
This Coal Subscription Box Is a Joke. Or Is It?
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07 December 2017

It’s about time someone made a monthly subscription service to the world’s simplest and most overlooked energy solution.

Introducing: Coal.

The fossil fuel gurus behind the new subscription service are prepared to meet your carbon needs, offering a direct-to-consumer lump of coal for $45 a month. In fact, limited-time holiday rates have dropped pricing all the way down to a crisp Andrew Jackson. What a perfect gift for the desks, mantles and naughty furnaces in your life!

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K. Let's back up.

If there comes a day that we’re peddling lumps of coal, immediately leave the page and unsubscribe. Let us go. I think they call that "losing one's way."

The Coal campaign isn’t real ... not exactly. It’s the invention of comedians Carina Hsieh and Nicole Boyce, who launched the site and all accompanying social media in the span of a month, expertly poking fun at the endless slew of mindless, out-of-thin-air heirlooms and monthly subscription milieu that’s got Millennials going bananas lately.

Down to the packaging, and the various product options — one lump named “The Truman” rests next to a wooden water bottle, another lump named “The Winona” sits next to a just-so-frayed copy of J.D. Salinger’s Nine Stories — Hsieh and Boyce are making a buzzer-beater bid for practical prank of the year. They might make a nice chunk of change along the way, too.

You know what, screw it. Put us down for “The Franklin.”

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