Kiss Singer Gene Simmons Drawing Heat for Trying to Trademark ‘Rock Horns’

Widow of rock legend Ronnie James Dio blasts as 'disgusting' his plan to own iconic hand gesture.

June 19, 2017 9:52 am
Gene Simmons Wants to Trademark Iconic Rock Gesture
Musician Gene Simmons performs onstage during the 23rd Annual Race To Erase MS Gala at The Beverly Hilton Hotel on April 15, 2016 in Beverly Hills, California. (Frederick M. Brown/Getty Images for Race To Erase MS)

KISS bassist Gene Simmons is attempting to trademark the famous “rock horns” hand gesture used by rock ‘n’ roll bands and fans worldwide. And the widow of musical legend Ronnie James Dio is definitely not cool with it.

“To try to make money off of something like this is disgusting,” Dio told TheWrap. “It belongs to everyone; it doesn’t belong to anyone. … It’s a public domain; it shouldn’t be trademarked.”

Dio says her husband—who lent his voice to his eponymous rock band as well as groups Black Sabbath and Rainbow—shouldn’t be credited with the gesture, which has been a staple at rock concerts for decades, either. She noted that Dio picked up the old Italian sign from his grandmother, which was used to either ward off evil or give the evil eye, TheWrap reports, depending on how it’s employed.

Dio also likened the KISS bassist’s effort to trying to trademark the middle finger or the peace sign. “I think he’s made a complete fool of himself.”

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