Wash Out

By now you’ve realized a simple fact:

Life is too short to do your own laundry.

So put the fabric softener down and hook up with Washio, a newly hatched laundry service that comes calling via iPhone app.

The pitch: they wash, fold and return within 24 hours.

All you need are the thumbs to use an iPhone and the fiduciary wherewithal to use a credit card. Create a profile, indicate special instructions (line-dry denim, sir), and they’ll handle the rest.

Delivery drivers – dubbed “ninjas” (Because you never see them? Because they’re clad in all black? Dubious.) – ask for a 30-minute window for pick-ups and deliveries. And they bring you a cookie.

These ninjas are also eco-conscious: they use 100 percent eco-friendly, hypo-allergenic detergent and give customers their own fabric bags.

So nobody can see your underwear’s storm shadows.