A 90-Second Guide to Black Friday and Beyond

Featuring more than 75 brands we count among our favorites

November 20, 2018 9:00 am

Black Friday’s coming. A couple of rules:

  1. Never go to an actual, physical store, and certainly not at 4 a.m.
  2. Get online early. Technically, you’ll find better deals on Thanksgiving day (or earlier).
  3. And bookmark this, our annual guide to Black Friday and Cyber Monday, a collection of 75+ brands and web shops we champion, plus a few select deals too good to pass up. (And because we love you, we’ll be updating it constantly through next Monday.)

Start now, and you’ll have your shopping done before the family’s first fight.

These sites are constantly updating and offering new deals each day across different categories. Their Black Friday landing pages are below — check out our daily Kind of a Big Deal feature for individual picks.

Best Buy

* = Any deal that we consider truly exceptional

*Amazon: Two deals that caught our eyes: save $60 on Ring Video Doorbell 2 ($139) and add the new version of Echo Dot for free. And save $100 on Toshiba 50“ 4K Ultra HD Smart TV – Fire TV Edition (now just $299.99).

American Trench: Everything — socks, gloves, hats, scarves, parkas, boots, trench coats (natch) and more — is 15% off with code BFCM Wednesday (11/21) through Monday.

Baxter of CaliforniaCurrently 25% their full complement of good-looking, better-smelling men’s grooming essentials, with a bump up to 30% on Cyber Monday.

Bexar Goods35% off sitewide on Friday, no code necessary, for some of the handsomest leather wallets and accessories you’ll ever set eyes upon. (Note to all brown-nosers at InsideHook: Your CEO is sitting on a Bottega Veneta wallet that needed replacing at least two years ago.)

Billy Reid: Wednesday to Sunday, take 20% off purchases over $250, 30% off $500 and 40% off $1,000. On Cyber Monday, select items will be 50% off.

BioLite: Up to 35% off, no code necessary (11/22 – 11/26)

Boarding Pass: Take 20% off and get a free luggage tag with bag purchase (plus potentially get a free flight.)

Bombas: 20% off sitewide through Monday.

Bombfell: Through Monday, first-time clients get $50 off their first purchase to the men’s style subscription service.

*Bonnaroo: Yep, the music festival. Pre-sale tickets go on sale at noon on Friday, offering layaway payment plans, $45 GA tix and $25 back on tickets purchased through PayPal during this Black Friday sale.

Bonobos: It’s currently 25% off an order of $150 or 30% off an order of $250 (offer available in stores and online) through Sunday with code DEALWEEK. Starting Monday, it’s 35% off sitewide with code MONDAY.

Cards Against HumanityBlack Friday’s veritable town crier is back at it again with their “99% Off Sale”: all day long, they’ll sell a single item at a time on a first-come, first-serve basis, from an eight-foot edible gummy snake ($1.49) to a literal Picasso original ($60).

CheapCaribbean: The travel agency is offering up to 70% off their projected top five destinations for 2019: Dominican Republic, Jamaica, Bahamas, Los Cabos and Cancun/Riviera Maya.

Cole Haan: It’s 30-50% off everything through Saturday, and 50% off everything and an extra 10% off with the code CYBER Sunday and Monday.

Commonwealth Proper: Take 25% off anything black from their collection of American-made menswear (we like this) with code BF25, Friday through Monday.

Corridor: It’s 20% off the brand’s “New American Sportswear” (men’s and women’s) with code BLACKFRIDAY from Friday through Monday.

Crane & Canopy: It’s 20% off bedding, sheets and home décor using code CHEER (11/23 – 11/25)

Design Within Reach15% off all of Herman Miller’s iconic home-goods and furniture designs. Eames Lounge Chairs don’t go on sale often, so if you’ve been noodling on it for a while, now’s the time to bite the bullet.

Deskview: The window-mountable standing desk we dig is 30% off during Black Friday.

DJI: Take up to 34% off an array of best-selling drones.

DSTLD: Use the exclusive code IHBF2018 25% off through Monday.

East Dane: Up to 25% off full-price items and up to 60% off sale items (11/20-11/25)

Food52: From Wednesday through Sunday, it’s 20% off $100 with the code EXTRAHELPING. On Cyber Monday, it’s 20% off everything with the code YAYMONDAY.

Fourlaps: Through Wednesday, it’s 15-25% depending on how much you spend, with surprise deals announced at 12:01 a.m. on both Black Friday and Cyber Monday.

Frank & Oak: Take 30% off everything with the code BLACKFRIDAY30. (Through 11/24)

*Freeman Sporting Club: The code GOBBLEGOBBLE will get you 30% off all inventory. Sale runs from Friday at 12 AM-Monday at midnight.

Freenote Cloth20% off everything with code CAPISTRANO, Sunday through Tuesday.

Greats: Friday through Monday it’s 25% with the code HOLIDAZE — and you’ll get a free tote bag while supplies last.

Grovemade: Friday through Sunday, it’s 20% off everyday carry products. Monday and Tuesday, it’s 20% off their desk collections.

Huawei: The MateBook X Pro (i7 only) is $150 off. Assorted MediaPads, Mate SE phones and Watch 2 wearable are also on sale through Amazon, Newegg and Walmart.

*Huckberry: It’s 15-60% off an array of products starting now through Monday.

Hurtigruten Cruises: Book a 12-day Icelandic cruise for select 2019 dates before November 30th and Hurtigruten will pick up the tab for your airfare.

*Indochino: The custom suiting site already started their Black Friday sale, with deals up to 70% with the code BLKFRI.

Kaufmann MercantileUse code KARMA through the weekend for 20% off the entire site, plus a $5 donation to the California Fire Foundation with every purchase. (Per GearPatrol, you might want to start with their collection of Finex cast-iron cookware.)

* Kiehl’s: A Best of Kiehl’s Set is $39 (a $66 value), featuring a best-of skincare regimen. Plus, you get four deluxe samples and free ground shipping on any order of $25 or more (through Sunday).

Klokers: One of our favorite offbeat watch companies is offering 30% off select styles starting on Wed.

Korchmar: Up to 30% off items (11/21-12/2).

*Lenovo Smart Display: The Google Assistant/Echo Spot mashup is now just $99 (down from $199) at Best Buy.

Levi’sIt’s — astoundingly — 40% off everything, no strings attached, with code INDIGO now through Sunday. Also: free shipping.

The Lodge: 20% off storewide plus free shipping with code THANKS (11/22- 11/26).

Lose It!: Premium membership to the weight-loss app will be 50% off from 11/23-11/30.

Mack Weldon: Only available on Friday, the All Black Everything Pack features boxer briefs, silver socks and boot socks, a Pima Cotton Tee and backpack for $98 (a $285 value).

Master & Dynamic: Save 30% on orders over $500 with code BFD30. Save 20% on orders under $500 with code BFD20.

Mizzen & Main: From Black Friday through Cyber Monday, get two dress shirts for $200 (usually $125 each; excludes blue label, flannels and outerwear).

MouthThe indie food-and-drinks marketplace is offering 20% off sitewide on Cyber Monday, excluding subscriptions and gift cards. Friday will also see a special “Black Label” collection.

Mr Porter30% off select items through Monday.

NordstromUp to 60% off all sale items with code Cyber60 through Monday, November 26.

The North Face: Take up to 25% select styles.

Oak Street Bootmakers20% off sitewide through Monday.

Oculus: VR sets are $20-$50 off. (Through Monday)  

Olivina Men: It’s 25% off all weekend with the code BLACKFRIDAY, and 25% off plus free shipping on Monday with the code CYBERMONDAY.

*OuiPlease: It’s 45% off sitewide with the code OUIBF45 on a ton of exceptional French style and grooming brands.

Outerknown: Starting Thursday, Kelly Slater’s menswear brand is 30% off at Huckberry.

Rakuten: Take 20% off sitewide with code BF20.

Ralph LaurenThrough Friday, take 40% off select styles by using code TAKE40 with any purchase over $125.

Rhone: Wednesday through 11/28, it’s 25% off sitewide (35% off $350 or more).

SabahsUse code sabahmonday18 now through Monday at checkout with purchase of any pair of these ace leather slip-ons and you’ll get a mystery, custom-produced holiday bix with your order.

Saturday’s NYC: Take 25% off your purchase from the East Coast’s favorite surf shop with code FRIENDS25 through 11/30.

SeaVees: Starting Thursday, it’s 30% off all full-priced footwear; use code CYBERWHATEVER at checkout.

Silvercar: Take 35% off any rental from their Audi fleet when you book before Black Friday. Use promo code SILVERSALE18, valid for trips between 11/25 and 12/20.

Sleepy Jones: Black Friday through Cyber Monday, take 20% off everything (including sale items) online with code LIGHTSOUT, as well as in-store. Free shipping on all orders on Cyber Monday only. And in New York, their 25 Howard Street store will host some rare archive pieces and one-of-a-kind samples for sale.

Sonos: It’s a rare $25-$100 off their One, Beam and SUB speakers. (Thu-Mon)

SteamLine Luggage: 20% off the entire website Nov 23-27. Early access to sale by using code TRAVEL 24 hours before Black Friday.

Stock Mfg Co30% off sitewide with code BlackFriday30, excluding their new Cone Mills denim.

SWIMS: Staring Black Friday, all discounted items are 50% off the original price.

Taft: Take 20% off boots and shoes that run the gamut from classic to eccentric, with some styles discounted up to 40%. No code required. Thursday through Monday.

Taylor Stitch20% off sitewide through Sunday.

TEMI: Robot butlers! On Friday, use the code BF300 on the cart page to a get $300 discount.

34 Heritage: One of our favorite denim sites is offering 30% off select styles through Monday, no code needed.

The Tie Bar: Friday through Sunday, it’s free socks with any purchase of $40 or more (code: NORTHPOLE). Monday, it’s the same deal starting at $30, plus free shipping (code: ROADTRIP).

Timberland: Thursday and Friday, it’s 30% off sitewide, including sales items. On Monday, it’s 50% off sitewide.

Timbuk2: Up to 50% off through Monday.

Tivoli Audio: Through Monday, the PAL BT is $50 off. On 11/26 only, the Model One is $50 off.

tulo: The Comfort Series mattresses will be up to 30% off, with a Queen going for $499 (was $700). Additionally, take $150 off any size tulo liv mattress. Bonus: Get two free tulo pillows (value $178) with orders over $500 using the code TUFREE.

TUMI: 40% off exclusive styles, starting Friday. 20% off select sale styles starting Monday.

United by BlueFriday through Monday, it’s 25% off sitewide for their full range of sustainable outdoor goods and apparel, and Monday only, their spring/summer apparel will be up to 80% off.

Virgin Hotels: Book before November 26th to receive 30% off your booking and be entered into a giveaway to win a free stay in Richard Branson’s private penthouse flat in Chicago or San Francisco.

Wolf & Shepherd: Dress shoes with the comfort of running shoes. We’re big fans, and for Black Friday and Cyber Monday, it’s $100 off purchases of $250 or more.

Nota bene: If you buy through the links in this article, InsideHook may earn a small share of the profits.

Main image via IMDB; others via respective stores.


Join America's Fastest Growing Spirits Newsletter THE SPILL. Unlock all the reviews, recipes and revelry — and get 15% off award-winning La Tierra de Acre Mezcal.