Why did Netflix just announce they were raising prices for all U.S. customers?
- To pay for the $13 billion in yearly programming
To keep funding all those Marvel shows- Because you’ll pay whatever they charge, and their stock price will soar
The new price rise, the biggest in the streaming service’s history, will roll out over the next few months for people who already have the service but begin now for new subscribers. In all, 58 million people will be affected.
According to Variety, the price increases will be from $11 to $13 for HD streamers on two devices simultaneously, from $13 to $15 for four Ultra HD streams and from $8 to $9 for SD content streamed to a single device.
Still, all but one of these plans is less than HBO Now ($15), and Netflix debuts seemingly half of all new programming on any given day.
So, much like Bandersnatch, there’s really no good choice but to continue on.
This article was featured in the InsideHook newsletter. Sign up now.