Since Firing Megyn Kelly, the “Today Show” is Thriving

Ratings are up, but for how long?

(NBC News/YouTube)
(NBC News/YouTube)

Megyn Kelly’s ouster at the Today Show was great for the franchise’s viewership, according to Variety, with Nielsen reporting an impressive 10% bump in advertiser’s coveted 25-54 demographic during the third hour Kelly used to host. There’s been a 4% jump in viewership for Today as a whole. But will the boost endure?

Kelly was booted on October 26, just two days after defending the use of blackface on her program. The cancellation of Megyn Kelly Today topped off 12 months of tumult that’s plagued Today, beginning with Matt Lauer’s alleged sexual misconduct and ouster in October 2017. But it might be a new dawn for the show: it’s only trailing behind Good Morning America by 74,000 viewers, marking the closest it’s been in seven years.

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