The Dude still abides.
The Big Lebowski fans are rejoicing after Stella Artois dropped a Super Bowl ad early featuring the iconic character, played by Jeff Bridges.
The beer ad also features Sex and the City star Sarah Jessica Parker, reprising her iconic role as Carrie Bradshaw.
Both characters are known for their cocktail of choice: The Dude and his white Russians and Bradshaw’s cosmopolitans. However, both change things up in the Stella ad for a bigger cause — clean drinking water.
The ad is part of Stella’s “Pour it Forward” initiative. The company is bringing clean drinking water to the world’s most at risk communities.
For every six-pack sold, Stella funds six months of clean water to one person in the developing world. Every twelve-pack sold yields 12 months worth and each bottle at a bar or restaurant sold gives access to one month of clean water for one person in the developing world.
Bridges believes The Dude would approve of the beverage switch up because, “El Duderino would want to do the right thing,” the actor told Maxim.
“What better time to bring him back than to help change the lives of people living without access to water, simply by switching up your order? Together with Stella, we can help make a big impact— and that’s something The Dude would abide, man.”
Thanks for reading InsideHook. Sign up for our daily newsletter and be in the know.
