Beyoncé’s Instagram Posts Can Sell for $1 Million Each

April 6, 2017 5:00 am
Beyoncé Social Posts Are Worth $1 Million
Singer Beyoncé during The 59th GRAMMY Awards at Staples Center on February 12, 2017 in Los Angeles, California. (Christopher Polk/Getty Images for NARAS)


Apparently, Beyoncé can pay for all her bills, bills, bills by just snapping a single shot on Instagram. According to D’Marie Analytics, which ranks celebrity social standings and reach, a single snap by the pop queen equals $1 million.

Per the company, that figure is based on factors like reach, engagement, and the number of followers she has. Which, by the way, is 98.7 million. (Obviously, this also has to do with advertising, sponsorship, tour, and other forms of revenue Queen Bey pulls in from her posts.)

As Us Weekly notes, it’s clear from her February pregnancy announcement on Instagram (above)—and the media hoopla that followed—just how much social clout Beyoncé holds.

The analytics firm named Selena Gomez as the second biggest social draw. Her posts are worth a paltry $775,000 apiece.

Watch Beyoncé’s acceptance speech at the 2017 Grammys for best urban contemporary album.



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