Hookie Co.'s BMW R100/7 Motorcycle Is a Hammerhead Shark

Aggressive. Powerful. Likely to frighten small children.

That’s the hammerhead shark in a nutshell.

It’s also the name of this new BMW R100/7 from Dresden-based Hookie Co., a toothsome custom build that attempts to recreate its namesake’s powerful, minimal lines — as well as its endless pursuit of prey, which in this case means the open road.

To achieve this, Hookie Co. gave their one-off BMW build a maintenance-free shaft drive and moved its battery and all other electronic components underneath the bike’s transmission and tank.

Hammerhead BMW (6 images)

Those touches were then complemented by installing a handmade steel tube rear frame, a lowered front end completed with LED headlights and spotlights, and a pair of all-terrain tires.

Already bound for a small farm in the Austrian Alps, Hookie Co. says their hammerhead will “spend its life illuminating dark valleys and hunting down stock bikes for breakfast.”

As well as haunting our dreams, in a good way.

Meet your guide

Evan Bleier

Evan is a senior editor with InsideHook who earned a master’s degree in journalism from NYU and has called Brooklyn home since 2006. A fan of Boston sports, Nashville hot chicken and Kentucky bourbon, Evan has had his work published in publications including “Maxim,” Bleacher Report and “The Daily Mail.”