Alex Lauer

Alex Lauer is the features editor at InsideHook. Since joining the company in 2016, he’s covered a wide range of topics, including cars, the environment, books and business. His reporting broke stories on the rise of Bookshop (the anti-Amazon online bookseller), the fall of Best Made Company (and sale to Duluth Trading) and the false promises of a supposedly “environmentally-friendly” NFT initiative. His hands-on methods — driving in a Sherp (of Kanye West fame) in northern Minnesota and idling in the electric Ford Mustang Mach-E for 12 hours in the middle of winter — offer a reliable and unique perspective on popular issues. Previously, he wrote for City Pages in the Twin Cities after graduating from the University of Minnesota. After starting at IH in New York City, he now lives in Minneapolis, MN. Follow him on Instagram: @alexlauer.

All Articles From Alex Lauer
Persol 6649S, 3217S and 3152S sunglasses in Terra di Siena, black and blue colors

Persol's 50% Off Sale Is the Best Time to Pick Up New Shades

Sunglasses of all shapes and sizes are heavily discounted

A Herringbone Chore Coat, Shacket and Indigo Chore Coat from Best Made Company, which just opened up a new summer sale

Grab Chore Coats, Shackets and Other Best Made Gear Up to 50% Off

Here's what to pick up from the outfitter's summer sale

The 2021 Dodge Challenger SRT Hellcat in orange. This is a muscle car, but can the new electric Dodge be one?

Can an Electric Vehicle Ever Be a Real Muscle Car?

Dodge said it will build the "world's first." We asked automotive experts if it's even possible.

Nonstick pans from Sur La Table's La Marque brand and a blue Cubs branded MLB Dutch oven from Le Creuset

Sur La Table's Warehouse Sale Has What Your Kitchen Is Missing

Take up to 50% off nonstick cookware, better storage and even some Le Creuset Dutch ovens

The GMC Hummer EV supertruck, a new electric pickup truck, driving through the dirt

It Appears Elon Musk Is Intimidated by the Hummer EV

Can you blame him?

HOVR running shoes, a training T-shirt and five-inch workout shorts from Under Armour, which is currently throwing its Semi-Annual Sale

Get Workout Gear Up to 50% Off at Under Armour's Semi-Annual Sale

From tees and shorts to running and lifting shoes

Three cars, one from Porsche, Bugatti and Rimac, all parked next to each other. The three automakers formed a new joint venture, Bugatti Rimac.

What You Need to Know About Rimac, The Croatian EV Maker That Bought Bugatti

The two supercar companies, along with Porsche, could form an unstoppable automotive team

Shinola's first original sunglasses, including the Mackinac, Rambler and Bixby in black, Havana and Dark Havana

Shinola’s New Sunglasses Look to Improve on the Classics

The Detroit company's first original shades include variations on aviators and Havana hues

The New Wheeler 38, a Recreation of Ernest Hemingway's boat Pilar from the Wheeler Yacht Company

Hemingway's Boat Pilar Is Back From the Dead, and You Can Buy One

The Wheeler 38 is an authentic recreation from the original architect's grandson

2021 Ford Bronco two-door in yellow

Ford’s Revived Bronco Isn’t a Car — It’s a Lifestyle

To rival the Jeep Wrangler, Ford is looking far beyond the SUV

The AirCar flying car from Klein Vision flying between Nitra and Bratislava in Slovakia by inventor Stefan Klein

Apparently the Slovakians Are Leading the World in Realistic Flying Cars

An AirCar prototype just completed a 35-minute flight, then drove away

Two models wearing clothes from the new Moon Drift collection from Lululemon, designed in collaboration with big wave surfer Mark Healey

We Didn’t Expect a Lululemon Collab With a Big Wave Surfer, But We Like It

Mark Healey took a break from surfing at Pipeline to help design a bunch of gear

A new Aston Martin Vantage Roadster flanked by the A3, the British marque's oldest surviving car. The Vantage is an anniversary tribute to the 1921 car.

The Oldest Surviving Aston Martin Is Getting a Very Special 100th Birthday Present

An extremely limited-edition Vantage Roadster will pay homage to the 1921-built A3

The sun rises over the mountains. In the Pacific Northwest, a heat dome has led to record-breaking temperatures.

What Is a "Heat Dome," The Phenomenon Cooking the Northwest?

This isn’t a simple heatwave, and climate change is making it worse

Three black Lodge cast-iron skillets on sale during the Williams Sonoma Warehouse Sale, including the classic pan, Chef Collection skillet and Blacklock pan

Score Discounts on Lodge Cast Iron During the Williams Sonoma Warehouse Sale

Among the hundreds of deals up to 75% off, it's these skillets you'll want

A red Jeep Wrangler Rubicon 392, the first-ever Wrangler with a V8 engine, churning up sand dunes in front of a snow-capped mountain

Jeep Is Desperate to Keep Its Off-Road Reputation as the Bronco Rollout Begins

Are V8 engines and off-road packages enough to keep you on team Wrangler?