Alex Lauer

Alex Lauer is the features editor at InsideHook. Since joining the company in 2016, he’s covered a wide range of topics, including cars, the environment, books and business. His reporting broke stories on the rise of Bookshop (the anti-Amazon online bookseller), the fall of Best Made Company (and sale to Duluth Trading) and the false promises of a supposedly “environmentally-friendly” NFT initiative. His hands-on methods — driving in a Sherp (of Kanye West fame) in northern Minnesota and idling in the electric Ford Mustang Mach-E for 12 hours in the middle of winter — offer a reliable and unique perspective on popular issues. Previously, he wrote for City Pages in the Twin Cities after graduating from the University of Minnesota. After starting at IH in New York City, he now lives in Minneapolis, MN. Follow him on Instagram: @alexlauer.

All Articles From Alex Lauer
A rendering of an electric truck from Hercules Electric Vehicles next to the Nissan Titan pickup photo it was Photoshopped from

A New EV Startup Wants $20M. Their Proof of Concept? A Poorly Photoshopped Nissan.

The electric Hercules Alpha is not inspiring confidence

Three different men's dive watches from Citizen

Take Up to 32% Off Citizen Watches With Our Exclusive Code

We recommend their superior divers, but the discount extends to other styles as well

The front view of the new Aston Martin Valhalla supercar. The hypercar concept version will star in the new James Bond movie "No Time to Die."

Why the New Aston Martin Valhalla Isn’t the Same as James Bond’s Valhalla

Just like "No Time to Die," we’ve been waiting years for the production version of this hypercar

An insulate water bottle, henley T-shirt and organic board shorts from United by Blue, all discounted during the End of Season Sale

United by Blue Just Opened Their Biggest Sale of the Year

Eco-conscious clothes and gear galore, all up to 60% off

The new Marsien supercar from Marc Philipp Gemballa GmbH testing in the desert of the United Arab Emirates. It's based on the new Porsche 911 Turbo S.

Safari Porsche Builds Are All the Rage, But This “Martian” Supercar Stands Out

The limited-run Marsien comes via Marc Philipp Gemballa, son of a famed Porsche tuner

A Todd Snyder Q Timex, a Marlin Hand-Wound Mechanical and a classic Weekend from Timex, all discounted during the End of Season Sale

It’s Up to 50% Off at Timex. Here Are Five Watches to Consider.

Whether you want a classic quartz, hand-wound or an automatic

Persol 6649S, 3217S and 3152S sunglasses in Terra di Siena, black and blue colors

Persol's 50% Off Sale Is the Best Time to Pick Up New Shades

Sunglasses of all shapes and sizes are heavily discounted

A Herringbone Chore Coat, Shacket and Indigo Chore Coat from Best Made Company, which just opened up a new summer sale

Grab Chore Coats, Shackets and Other Best Made Gear Up to 50% Off

Here's what to pick up from the outfitter's summer sale

The 2021 Dodge Challenger SRT Hellcat in orange. This is a muscle car, but can the new electric Dodge be one?

Can an Electric Vehicle Ever Be a Real Muscle Car?

Dodge said it will build the "world's first." We asked automotive experts if it's even possible.

Nonstick pans from Sur La Table's La Marque brand and a blue Cubs branded MLB Dutch oven from Le Creuset

Sur La Table's Warehouse Sale Has What Your Kitchen Is Missing

Take up to 50% off nonstick cookware, better storage and even some Le Creuset Dutch ovens

The GMC Hummer EV supertruck, a new electric pickup truck, driving through the dirt

It Appears Elon Musk Is Intimidated by the Hummer EV

Can you blame him?

HOVR running shoes, a training T-shirt and five-inch workout shorts from Under Armour, which is currently throwing its Semi-Annual Sale

Get Workout Gear Up to 50% Off at Under Armour's Semi-Annual Sale

From tees and shorts to running and lifting shoes

Three cars, one from Porsche, Bugatti and Rimac, all parked next to each other. The three automakers formed a new joint venture, Bugatti Rimac.

What You Need to Know About Rimac, The Croatian EV Maker That Bought Bugatti

The two supercar companies, along with Porsche, could form an unstoppable automotive team

Shinola's first original sunglasses, including the Mackinac, Rambler and Bixby in black, Havana and Dark Havana

Shinola’s New Sunglasses Look to Improve on the Classics

The Detroit company's first original shades include variations on aviators and Havana hues

The New Wheeler 38, a Recreation of Ernest Hemingway's boat Pilar from the Wheeler Yacht Company

Hemingway's Boat Pilar Is Back From the Dead, and You Can Buy One

The Wheeler 38 is an authentic recreation from the original architect's grandson

2021 Ford Bronco two-door in yellow

Ford’s Revived Bronco Isn’t a Car — It’s a Lifestyle

To rival the Jeep Wrangler, Ford is looking far beyond the SUV