Alex Lauer

Alex Lauer is the features editor at InsideHook. Since joining the company in 2016, he’s covered a wide range of topics, including cars, the environment, books and business. His reporting broke stories on the rise of Bookshop (the anti-Amazon online bookseller), the fall of Best Made Company (and sale to Duluth Trading) and the false promises of a supposedly “environmentally-friendly” NFT initiative. His hands-on methods — driving in a Sherp (of Kanye West fame) in northern Minnesota and idling in the electric Ford Mustang Mach-E for 12 hours in the middle of winter — offer a reliable and unique perspective on popular issues. Previously, he wrote for City Pages in the Twin Cities after graduating from the University of Minnesota. After starting at IH in New York City, he now lives in Minneapolis, MN. Follow him on Instagram: @alexlauer.

All Articles From Alex Lauer
A man in the foreground looking back at the Lucid Air, an electric sedan from Lucid Motors, which recently launched on the stock market thanks to a SPAC merger.

Why Are People Still Buying Stock in Electric Cars That Don't Exist?

Lordstown and Nikola crashed and burned. Lucid, Faraday Future and Rivian are on deck.

Faherty Storm Rider Denim Jacket, Tie-Dye Sweatshorts and Movement Polo. All the men's styles are on sale at Huckberry.

A Whole Mess of Faherty Styles Are Up to 60% Off

Including performance polos, denim jackets and possibly the comfiest shorts ever

Actor Tom Hanks sitting on the bumper of his Toyota FJ40 Land Cruiser. The custom SUV, from TLC 4x4 and ICON 4x4, is headed to auction at Bonhams.

Tom Hanks Built a Perfectly Balanced Car Collection. Now He’s Selling It.

Who knew America’s dad also has great taste in cars?

Three versions of Lands' End's men's Barn Coat, in Squire Brown, Field Drab and Forest Moss. The fall jacket is on sale for up to 63% off.

Let the First Fall Deal You Score Be 63% Off Lands’ End’s Barn Coat

The best color gets the biggest discount, which has gotta be a sign

The Segway Ninebot ES2 KickScooter, a well-reviewed e-scooter that is over 50% off at Amazon's Woot

Here's How to Get Up to 58% Off Segway's Best E-Scooters

Your commute, errands and weekends just got a lot more fun

A motorcycle rider driving the Harley-Davidson Road King. This big, old-school bike is one of the models helping save the company.

Has Beleaguered Harley-Davidson Finally Turned a Corner?

You could call also call it a U-turn

Camo, black and green sweatshirts with Snoopy and Woodstock. The Todd Snyder, L.L.Bean and Peanuts collaboration styles are on sale.

These Todd Snyder, L.L.Bean and Peanuts Sweatshirts Are All 50% Off

Why these aren’t already sold out is beyond us

Jeff Bezos, Mark Bezos, Wally Funk and Oliver Daemen waving at the site of the Blue Origin rocket launch next to a Rivian SUV electric adventure vehicle

Jeff Bezos's Trip to Space Was Actually a Car Ad in Disguise

Here’s why electric vehicles from Rivian were featured so prominently in the Blue Origin launch

A Yeti Badge Logo T-shirt, fly fishing trucker hat and Rodeo tee, all on sale during the cooler brand's spring apparel sale

Yeti Does Apparel Too, And a Whole Bunch of It Is on Sale

Tees, hats and sun-protection shirts to pair with your overbuilt cooler

A pickup truck and black car at a gas station at night. Our love of gasoline is a problem when it comes to climate change.

Our Irrational Love of Gas Cars Is Going to Bite Us in the Ass

A new Ford survey lays bare the nostalgia wall we’re hitting in a switch to cleaner transportation

A rendering of an electric truck from Hercules Electric Vehicles next to the Nissan Titan pickup photo it was Photoshopped from

A New EV Startup Wants $20M. Their Proof of Concept? A Poorly Photoshopped Nissan.

The electric Hercules Alpha is not inspiring confidence

Three different men's dive watches from Citizen

Take Up to 32% Off Citizen Watches With Our Exclusive Code

We recommend their superior divers, but the discount extends to other styles as well

The front view of the new Aston Martin Valhalla supercar. The hypercar concept version will star in the new James Bond movie "No Time to Die."

Why the New Aston Martin Valhalla Isn’t the Same as James Bond’s Valhalla

Just like "No Time to Die," we’ve been waiting years for the production version of this hypercar

An insulate water bottle, henley T-shirt and organic board shorts from United by Blue, all discounted during the End of Season Sale

United by Blue Just Opened Their Biggest Sale of the Year

Eco-conscious clothes and gear galore, all up to 60% off

The new Marsien supercar from Marc Philipp Gemballa GmbH testing in the desert of the United Arab Emirates. It's based on the new Porsche 911 Turbo S.

Safari Porsche Builds Are All the Rage, But This “Martian” Supercar Stands Out

The limited-run Marsien comes via Marc Philipp Gemballa, son of a famed Porsche tuner

A Todd Snyder Q Timex, a Marlin Hand-Wound Mechanical and a classic Weekend from Timex, all discounted during the End of Season Sale

It’s Up to 50% Off at Timex. Here Are Five Watches to Consider.

Whether you want a classic quartz, hand-wound or an automatic