Alex Lauer

Alex Lauer is the features editor at InsideHook. Since joining the company in 2016, he’s covered a wide range of topics, including cars, the environment, books and business. His reporting broke stories on the rise of Bookshop (the anti-Amazon online bookseller), the fall of Best Made Company (and sale to Duluth Trading) and the false promises of a supposedly “environmentally-friendly” NFT initiative. His hands-on methods — driving in a Sherp (of Kanye West fame) in northern Minnesota and idling in the electric Ford Mustang Mach-E for 12 hours in the middle of winter — offer a reliable and unique perspective on popular issues. Previously, he wrote for City Pages in the Twin Cities after graduating from the University of Minnesota. After starting at IH in New York City, he now lives in Minneapolis, MN. Follow him on Instagram: @alexlauer.

All Articles From Alex Lauer
An aerial view of Sanibel Island in Florida at sunset, showing the Sanibel Lighthouse on the east end of the island. Here's why we think it's a great vacation destination.

This Sleepy Fishing Village Is the Most Low-Key Weekender in South Florida

Cessna flights, midnight kayak tours and sunset cocktails

Le Creuset Classic Round Dutch Oven and Classic Enameled Skillet. Both of these and other cookware are discounted at the Factory to Table Sale.

Le Creuset's Factory to Table Sale Has All the Classics, And a Ton More

Take up to 50% off cookware like Dutch ovens, enameled skillets and double burner griddles

The new 2023 Nissan Z sports car in blue. Can the Japanese successor to the 370Z be the new benchmark for affordable sports cars?

Will the New Nissan Z Be the Benchmark for Affordable Sports Cars?

The mix between analog and digital says yes, but there are some polarizing aspects

An image of an illustrated Rolex Daytona watch from Brett Dennen's lyric video for the song "Paul Newman Daytona Rolex" from the album "See the World"

The Paul Newman Daytona Rolex Is So Famous There’s Now a Song About It

Brett Dennen's new tune was inspired by a certain watch appraisal on "Antiques Roadshow"

A set of All-Clad Hard Anodized nonstick cookware that's discounted during the cookware brand's VIP Factory Seconds Sale, which is open as of August 19 2021

It's Hard to Believe, But All-Clad Cookware Really Is Up to 87% Off

Grill pans, stainless steel skillets and more are up for grabs during the Factory Seconds sale

A first-generation Porsche Cayenne SUV that was customized for outdoors and off-road performance. The show car demonstrates the automaker's commitment to customization.

Porsche Is Now Doing Outrageous Customizations in House

We talked to the German automaker about a new program that invites customers to build one-off cars with Porsche's own design team

Daniel Craig attends a screening of “Casino Royale” at the Museum of Modern Art on March 3, 2020. The James Bond actor called inheritances "quite distasteful" in a new 2021 interview with Candis magazine.

Daniel Craig Plans to “Give Away” His Wealth, Calling Inheritances “Quite Distasteful”

After raking in tens of millions as James Bond, the actor stands to make even more in the future

A stack of cast iron skillets from Butter Pat Industries. Dennis Powell's cast iron pans will be 50% off during a Factory Sale on Friday, August 20, 2021.

Here's How to Get Butter Pat's World-Class Cast Iron at 50% Off

There's a rare Factory Sale coming up. Don't miss out.

Taliban rebels with a Toyota pickup truck near Bagram Air Base on October 18, 1996. The Islamic group has a history of fighting with Toyota pickup trucks and SUVs, highlighted by their Afghanistan takeover in August 2021.

The Taliban and Toyota: A Match Made in Third-World Warfare

As the Islamic fighters gain control in Afghanistan, their automaker of choice is back in the spotlight

The Milo Armchair, Jorn Media Desk and Ace Lounge Chair from furniture brand Inside Weather. The DTC company is throwing a Labor Day Sale with discounts up to 20% off in August 2021.

Save Hundreds on Furniture at Inside Weather's Labor Day Sale

The sitewide discounts apply to armchairs, sofas, office furniture and much more

A man in a white T-shirt and blue jeans standing behind a 1968 Husqvarna Viking 360 that was owned by Steve McQueen. The motorcycle will sell at RM Sotheby's Monterey auction.

Will the Allure of Owning Steve McQueen’s Motorcycles Ever End?

Two motorcycles and a moped affiliated with the King of Cool are up for grabs at Monterey Car Week

A man drinking from a plastic bottle of water. We need to stop drinking bottled water to save the planet and ourselves.

Real Talk: There Is No Excuse for You to Casually Drink Bottled Water

Put down the plastic. It’s past time to stop.

The Dyson V8 Absolute cordless stick vacuum cleaner. You can buy the Dyson at a discount for a limited time.

Dyson's V8 Absolute Vacuum Is Powerful, Versatile and $70 Off

Bonus! It’s not an eyesore

Warren Buffett at the Forbes Media Centennial Celebration in New York City in 2017

Warren Buffett’s Big Bet on EV Batteries Is Finally Paying Off

The Oracle of Omaha isn’t a fan of Tesla stock, but he likes another player in the electric car space

The Shinola Ice Monster, an automatic watch, encased in a block of ice. It's just one timepiece that's heralded the brand's comeback.

How Shinola Won, Lost and Reclaimed the Wrists of Watch Fans

After a run-in with the FTC and a string of bad press, the Detroit-based watchmaker has quietly regained its credibility by releasing some of the best timepieces around

A table full of Le Creuset enameled cast iron cookware. These Dutch ovens, grill pans and skillets are on sale during Williams Sonoma's Warehouse Sale.

Le Creuset, All-Clad and Other Kitchen Brands Are Up to 75% Off at Williams Sonoma

The Warehouse Sale ends today. Don’t miss your chance to upgrade your cookware.