Alex Lauer

Alex Lauer is the features editor at InsideHook. Since joining the company in 2016, he’s covered a wide range of topics, including cars, the environment, books and business. His reporting broke stories on the rise of Bookshop (the anti-Amazon online bookseller), the fall of Best Made Company (and sale to Duluth Trading) and the false promises of a supposedly “environmentally-friendly” NFT initiative. His hands-on methods — driving in a Sherp (of Kanye West fame) in northern Minnesota and idling in the electric Ford Mustang Mach-E for 12 hours in the middle of winter — offer a reliable and unique perspective on popular issues. Previously, he wrote for City Pages in the Twin Cities after graduating from the University of Minnesota. After starting at IH in New York City, he now lives in Minneapolis, MN. Follow him on Instagram: @alexlauer.

All Articles From Alex Lauer
The Tesla electric Cybertruck from Elon Musk with its headlights on in front of a huge beam of light

Tesla Loses the Big Advantage It Had Over Other Electric Trucks

We're not talking about the Cybertruck's sci-fi shape

The new Q Timex 1978 Reissue quartz watch with a black leather strap on a grey background

The Beauty Is in the Details of the Latest Q Timex Watch

The 1978 Reissue takes a different tack for the quartz revival line

A group of wild bison and their newborns crossing a two-lane road in Yellowstone National Park while park visitors in cars and on the grass watch and take photos and video on their phones

How to Behave in National Parks, According to the People Who Work There

FYI: Petting bison and using the park as a driving range are off limits

A blue Always Pan from cookware brand Our Place sitting in the middle of a table surrounded by glasses, spices, plates and a pomegranate

Our Place Is Offering New Cookware Deals All Labor Day Weekend

Yes, the all-in-one Always Pan is included, but so are their knives, dinnerware and more

A cast iron skillet with a matching lid from American brand Field Company on a grey background

Get Rare Discounts on Field Company’s Lightweight Cast Iron During This Sale

Save up to $120 on the pans, including all stuff you need to maintain them

An expanse of yellow, orange and green leaves on trees in a valley with mountains in the background against a blue sky

Appreciate Fall Foliage While You Can. Climate Change Is Ruining It.

The climate crisis is an attack on the things that sustain life, but also the things that make life worth living

The Rivian R1T electric pickup truck shown from the rear driving over a rocky dirt hill at sunset

MotorTrend Calls Electric Rivian the "Most Remarkable Pickup" in First Official Review

Coming from a 70-year-old car magazine, that’s a big deal

A yellow T-shirt, denim chore jacket and light green lounge shorts from Everlane on a grey background

Shop the Six Best Deals at Everlane's Blowout Labor Day Sale

Take up to 50% off jean jackets, lounge shorts, even full-on suits

A side view of the all-black, limited-edition James Bond Land Rover Defender V8 inspired by "No Time to Die" and featuring 007 puddle lamps

Land Rover to Release 300 Bond-Edition Defenders to Honor Daniel Craig’s Final Film

Land Rover's new James Bond Defender is subtle but loaded with a ton of premium driving features

A green military-style shirt jacket and two quilted indigo shirt jackets from Madewell's men's line, all three of which are on sale

Shirt Jackets Are Up to 70% Off at Madewell

Happy September. Now get yourself the ultimate September layer.

A profile view of a red Ram Trucks 1500 Rebel pickup sitting in the grass in front of a line of trees

In Two Years, This Truck Brand Went From 21st to 1st in JD Power Quality Rankings

Meanwhile, Tesla moved a couple spots up from dead last

A close up of the erotic Jacob & Co. Rasputin Tourbillon Baguette watch from luxury watchmaker Jacob & Co. that costs $2 million. The sex scene on the bottom of the diamond-encrusted timepiece is blurred out.

Erotic Watches: The Very Expensive Gag That Dates Back Centuries

We spoke to Jacob & Co. about their $2M Rasputin, then traced it back to the scandalous timepieces of yore

Three watches from Breitling's Top Time Classic Cars Capsule Collection sitting on the seat of a car with a leather jacket in the background

If You're a Cobra, Mustang or Corvette Guy, Breitling Has a Watch for You

The new automotive Top Time collection proves not all car watches are created equal

A complete set of four blue Onsen waffle weave bath towels, including a Bath Sheet, Bath Towel, Hand Towel and Face Towel

Pick Up Our Favorite Bath Towels During This Labor Day Sale

You probably need a refresh, so take advantage of Onsen's sitewide discounts

A silver Rivian R1T electric truck sitting still in the desert against a blue sky. The EV company is planning an IPO for November 2021.

Is Rivian Worth $80 Billion? Elon Musk Doesn’t Think So.

The most consequential EV startup since Tesla is planning an IPO

The Chisos Jacket, Voltage Quilted Pullover and H Bar B Shirt from the Howler Brothers and Huckberry Morel Seaglass collection. It's a fleece, insulated hoodie and short-sleeve button-up shirt perfect for fall 2021 adventures.

Get All Your Fall Layers From the New Huckberry x Howler Brothers Collection

The Morel Seaglass line includes a quilted pullover, sherpa fleece, short-sleeve button-up and snapback