Alex Lauer

Alex Lauer is the features editor at InsideHook. Since joining the company in 2016, he’s covered a wide range of topics, including cars, the environment, books and business. His reporting broke stories on the rise of Bookshop (the anti-Amazon online bookseller), the fall of Best Made Company (and sale to Duluth Trading) and the false promises of a supposedly “environmentally-friendly” NFT initiative. His hands-on methods — driving in a Sherp (of Kanye West fame) in northern Minnesota and idling in the electric Ford Mustang Mach-E for 12 hours in the middle of winter — offer a reliable and unique perspective on popular issues. Previously, he wrote for City Pages in the Twin Cities after graduating from the University of Minnesota. After starting at IH in New York City, he now lives in Minneapolis, MN. Follow him on Instagram: @alexlauer.

All Articles From Alex Lauer
A neon yellow watch cap from Carhartt WIP, a Barbour Bedale waxed jacket with a hood and an M79 automatic watch from Timex, all on sale at End Clothing in September 2021

End Is Offering Double Discounts on Barbour, Filson, Carhartt WIP and More

Pick up waxed jackets and watch caps while they’re on sale

The Lucid Air electric car driving across a bridge in foggy conditions. The Lucid Air Dream Edition Range got official EPA range in September 2021.

A New Electric Car Beats the Best Tesla in Range ... by 115 Miles

The price of ending range anxiety? Apparently it’s $169,000.

On the left, a screenshot from a video taken from the back of a miniature dachshund on a GoPro looking at an American bulldog. On the right, the new GoPro Hero10 Black action camera.

What I Learned About the New GoPro After Strapping It to My Dog

The latest version of their flagship action camera is here. To test the Hero10 Black, I put it on the back of my mini dachshund.

The KitchenAid K400 Variable Speed Blender in silver on a grey background

Skip the Overbuilt Blenders and Get This Classic KitchenAid Model on Sale

The K400 blender is up to 28% off during the brand’s September sale

Rivian founder and CEO R.J. Scaringe sitting in a blue electric pickup truck, called the R1T, the first produced in the EV factory in September 2021

After Years of Waiting, We Have a Real Electric Truck, And Maybe a New Elon Musk

Rivian founder and CEO R.J. Scaringe announced the first production R1T on his own social media

A Mags Soft Low Sectional Sofa from Hay Design in green as the centerpiece in a well-lit living room

Everything Is on Sale at Hay, But You Should Get a Couch

Get some Danish design in your life with the Mags Soft Low Sofa

A portrait of menswear designer Todd Snyder, wearing glasses, a watch and a button-up shirt, on the occasion of the 10-year anniversary of his eponymous brand

Todd Snyder on His Iowa Roots, the Importance of Masculinity and Being Saved by American Eagle

We debriefed the menswear designer of note on the occasion of his brand's 10-year anniversary

Lewis Hamilton, third from left in a black suit with white lace, and those he invited to the 2021 Met Gala, including Black fashion designers, creatives and athletes

One Day After Near-Death Crash, Lewis Hamilton Hosts Black Designers at Met Gala

The F1 superstar spent at least $200,000 on a table, also inviting sprinter Sha'Carri Richardson and singer Kehlani

The KB Rack, Murphy Media Console, Lincoln Dresser and Lincoln Cupboard, all pieces of furniture on sale at Industry West, on a grey background

You Need Storage, Industry West Has Timeless Furniture on Sale

Take up to $500 off handsome media consoles, dressers, cupboards and more

A V8 Carpathian Edition Land Rover Defender SUV in black sitting in the courtyard of a castle in the UK while the sun sets in the background behind the stone walls

Land Rover Is Reportedly Working on an Even More Luxurious Defender

For when the $112,000 V8 Carpathian Edition isn't extravagant enough

Three food processors from Cuisinart that are on sale at Wayfair, including an 11 Cup, 13 Cup and 14 Cup model on a grey background

Pick Up a Cuisinart Food Processor at This Wayfair Sale

It's the kitchen workhorse no home chef should be without

Three men's cashmere sweaters from Uniqlo, including a grey v-neck, brown turtleneck and blue crewneck

Stock Up on Uniqlo Cashmere While It's Up to 50% Off

You know you want the turtleneck

A green John Deere Gator utility vehicle loaded with packs of bottled water facing Ground Zero in the aftermath of the 9/11 terror attacks in New York City, the collapsed towers still on fire and smoking

The Long, Strange Journey of the Deere Trucks That Helped Clean Up Ground Zero

Tim Mullally tells us how he brought Gators to the 9/11 disaster site, and how they ended up as runabouts in his home county

Men's drawstring shorts from Alex Mill, a classic Levi's denim jacket and an Adidas Stan Smith Primegreen sneaker made of recycled materials

10 Best Men's Style Deals From Nordstrom's End of Season Sale

Take up to 60% off brands like Adidas, Barbour, Levi's and Alex Mill

A man facing away from the camera wearing a graduation cap, black robe and stole in the courtyard of a university among other college graduates and family members

The College Gender Gap Is Spiraling Out of Control, And Men Are Losing Out

If the trend continues, soon two women will earn a college degree for every man

A black and grey gingham button-down shirt, a blue Oxford shirt with a gold cufflink and red tie, and a white dress shirt, all three folded nicely and sitting on a grey background

No Matter Your Work Situation, Charles Tyrwhitt's Fall Shirt Sale Can Help

Get discounts on new button-downs, casual Oxfords, even polos