Alex Lauer

Alex Lauer is the features editor at InsideHook. Since joining the company in 2016, he’s covered a wide range of topics, including cars, the environment, books and business. His reporting broke stories on the rise of Bookshop (the anti-Amazon online bookseller), the fall of Best Made Company (and sale to Duluth Trading) and the false promises of a supposedly “environmentally-friendly” NFT initiative. His hands-on methods — driving in a Sherp (of Kanye West fame) in northern Minnesota and idling in the electric Ford Mustang Mach-E for 12 hours in the middle of winter — offer a reliable and unique perspective on popular issues. Previously, he wrote for City Pages in the Twin Cities after graduating from the University of Minnesota. After starting at IH in New York City, he now lives in Minneapolis, MN. Follow him on Instagram: @alexlauer.

All Articles From Alex Lauer
A 1952 Austin Champ off-roader from British outfit Austin Motor Company. The vehicle was built in response to the American jeeps of World War II, and this model was auctioned in August 2021.

The English Jeep Ripoff That Led Zeppelin Swore By

The forgotten British off-roader was born alongside the original Land Rover

A Flint and Tinder Flight Jacket, Rhodes Chelsea boots, an Igloo water jug and other items on sale at Huckberry. The sale on sale is happening at the end of August 2021.

There's Something for Everyone at Huckberry's Sale on Sale

Flight jackets, Veja sneakers, Barbour outerwear, Igloo jugs and much, much more

A Mazda MX-5 Miata and Porsche Boxster being chased by a Dodge Charger Police Interceptor. Ever wanted to try outrunning the police? Trackdays offers you the chance to try.

Ever Wonder If You Could Outrun a Police Pursuit? You Can Now Pay to Try.

It's you and a Porsche Boxster or Mazda Miata vs. a law-enforcement Dodge Charger

The Carbon Steel Farmhouse Oval Roaster from Smithey Ironware Co. is currently on sale at Huckberry in August 2021

Smithey's Heirloom-Worthy, Hand-Forged Carbon Steel Roaster Is on Sale

Don't wait. This discounted carbon steel cookware is going to sell out fast.

A Porsche Taycan in Rubystone Red. The electric car is newly available in the heritage color, but the more exciting EV news comes from Porsche's partnership with Rimac.

Watch Out Tesla, Porsche Has a New Secret Weapon in the EV War

The German automaker is relying on some Croatian ingenuity

The Nova Hybrid mattress from Casper on a bed in a bedroom. The mattress is on sale during Casper's Labor Day Sale, on from August through September 2021.

Casper's Labor Day Sale Is Open With Big Discounts on Mattresses

Whether you need more support or more comfort, there are deals for you

The electric Cybertruck pickup from Tesla driving down a road in the desert. We suggest a moratorium on Cybertruck news until Elon Musk's company actually builds it.

Let’s Put a Moratorium on Cybertruck News Until Tesla Actually Builds It

Elon Musk’s electric truck of the future is quickly becoming the next flying car

Teva sandals, a Barbour waxed jacket and a leather Coach billfold, all of which are on sale at East Dane's menswear blowout

East Dane's Sale Has Brands Like Faherty, Barbour and Coach Up to 50% Off

We chose our eight favorite deals, but there are over 800 in total

A Chevrolet Bolt EUV and Chevrolet Bolt EV driving down the highway. GM recalled all model years of the electric vehicles after risk of battery fires.

Why Did GM Recall Every Chevy Bolt Ever Made?

The fire risk is a $1.8 billion mistake for an automaker investing heavily in EVs. Who’s to blame?

The Lands' End Men's Chore Coat in Field Drab and Classic Navy. The fall jacket is on sale up to 50% off in August 2021.

It's Almost Chore Coat Season, So Get Lands' End's for 50% Off

Don’t start September without one

An aerial view of Sanibel Island in Florida at sunset, showing the Sanibel Lighthouse on the east end of the island. Here's why we think it's a great vacation destination.

This Sleepy Fishing Village Is the Most Low-Key Weekender in South Florida

Cessna flights, midnight kayak tours and sunset cocktails

Le Creuset Classic Round Dutch Oven and Classic Enameled Skillet. Both of these and other cookware are discounted at the Factory to Table Sale.

Le Creuset's Factory to Table Sale Has All the Classics, And a Ton More

Take up to 50% off cookware like Dutch ovens, enameled skillets and double burner griddles

The new 2023 Nissan Z sports car in blue. Can the Japanese successor to the 370Z be the new benchmark for affordable sports cars?

Will the New Nissan Z Be the Benchmark for Affordable Sports Cars?

The mix between analog and digital says yes, but there are some polarizing aspects

An image of an illustrated Rolex Daytona watch from Brett Dennen's lyric video for the song "Paul Newman Daytona Rolex" from the album "See the World"

The Paul Newman Daytona Rolex Is So Famous There’s Now a Song About It

Brett Dennen's new tune was inspired by a certain watch appraisal on "Antiques Roadshow"

A set of All-Clad Hard Anodized nonstick cookware that's discounted during the cookware brand's VIP Factory Seconds Sale, which is open as of August 19 2021

It's Hard to Believe, But All-Clad Cookware Really Is Up to 87% Off

Grill pans, stainless steel skillets and more are up for grabs during the Factory Seconds sale

A first-generation Porsche Cayenne SUV that was customized for outdoors and off-road performance. The show car demonstrates the automaker's commitment to customization.

Porsche Is Now Doing Outrageous Customizations in House

We talked to the German automaker about a new program that invites customers to build one-off cars with Porsche's own design team