Alex Lauer

Alex Lauer is the features editor at InsideHook. Since joining the company in 2016, he’s covered a wide range of topics, including cars, the environment, books and business. His reporting broke stories on the rise of Bookshop (the anti-Amazon online bookseller), the fall of Best Made Company (and sale to Duluth Trading) and the false promises of a supposedly “environmentally-friendly” NFT initiative. His hands-on methods — driving in a Sherp (of Kanye West fame) in northern Minnesota and idling in the electric Ford Mustang Mach-E for 12 hours in the middle of winter — offer a reliable and unique perspective on popular issues. Previously, he wrote for City Pages in the Twin Cities after graduating from the University of Minnesota. After starting at IH in New York City, he now lives in Minneapolis, MN. Follow him on Instagram: @alexlauer.

All Articles From Alex Lauer
The new Morgan Plus Four CX-T driving on an off-road trail. The new limited-edition sports car from Morgan Motor Company was built in partnership with Rally Raid UK.

The Most Impressive Off-Road Vehicle of 2021 Is Based on a Car From 1950

Morgan's new Plus Four CX-T proves we actually don’t need all these SUVs

Wind turbines on hills above green fields. What would happen if we switched to green energy and stopped emissions today?

What If We Cut Off All Greenhouse Gas Emissions Today?

If you take one thing away from the new IPCC report on climate change, let it be the promise behind drastic action

The Hamilton Khaki Field Auto watch. The men's timepieces is currently on sale for 45% off at Nordstrom Rack.

Take 45% Off One of Hamilton's Best Khaki Field Watches

An automatic with everything you need and nothing you don’t

Google coufounder Larry Page speaks at a conference in San Francisco in 2013. The billionaire was recently revealed to have gained residency in New Zealand. Here's why.

Oh Look, Another Billionaire Is Getting Residency in New Zealand in Case of Societal Collapse

Google co-founder Larry Page secretly became a resident. He’s not the first tech tycoon to do so.

The Daily Short (an updated cargo short), cotton-twill Shadow Jacket and a pair of Clarke Shorts from outdoor gear brand Aether Apparel. All of these are discounted during the End of Season Sale.

Aether's Best-in-Class Outdoor Apparel Is Up to 60% Off

The End of Season Sale features cotton-twill jackets, insulated vests and shorts galore

A yellow and black 1914 Stutz 4E Bearcat, a Brass Era sports car heading to auction at Pebble Beach via Gooding & Company

Why the Stutz Bearcat Is a Favorite of Rockefellers, Casino Magnates and Jay Leno

This particular Brass-Era model, heading to auction at Pebble Beach, is listed as "the holy grail of American antiques"

The King-Size Cabin Wool Blanket from Faribault Woolen Mill Co. in Minnesota. Get the American-made blanket on sale now.

Now's Your Chance to Get $150 Off Faribault's Gigantic Cabin Blanket

A king-size merino wool blanket with a patriotic story to boot

The Eelex 8000, an all-electric boat from Swedish company X Shore, sitting in the water. Can this yacht tender, now available in the U.S., revolutionize the boating industry?

Will Electric Boats Ever Go Mainstream?

Tech execs and climate-conscious moguls are already buying e-towboats and yacht tenders, but where does it lead?

Tesla CEO Elon Musk holding a white hard hat while visiting a new electric car factory in Germany near Berlin in May 2021. He was the highest paid executive in the US in 2020 according to Bloomberg.

The Way Elon Musk Gets Paid, Once Considered “Radical,” Is Becoming the Norm

The Tesla CEO led Bloomberg’s Highest Paid Executives list by over $6 billion

Three pairs of J.Crew MacAlister desert boots, in the colors autumn gold, hunting green and auburn. The Clarks competitors are on sale for 24% off.

Pick Up J.Crew's MacAlister Desert Boots While They're on Sale

Made in Italy and available in green, auburn and autumn gold

"The Eye of the World" book from "The Wheel of Time" fantasy series by Robert Jordan. A TV adaptation from Amazon and Sony will debut in November 2021.

Start Reading “The Wheel of Time” Now, Before Amazon Makes It the Next “Lord of the Rings”

Or "Game of Thrones," as a similarly ambitious TV series will debut on Prime Video in November

An electric truck on an electrified highway with a pantograph from Siemens and Continental. It could be the future of trucking.

Electric Trucks Are Good. Electric Highways May Be Better.

In the race to clean transportation, it's not simply big batteries versus hydrogen fuel cells

The Carson City Canvas Barn Coat from Pendleton. The men's fall jacket is currently on sale during the Nordstrom Anniversary Sale.

FYI: Pendleton Makes a Great Canvas Barn Coat, And It's 33% Off

Corduroy collar, pockets galore and a blanket-like lining

The new 2022 Chevrolet COPO Camaro on the drag strip. The Chevy has the biggest V8 from an American automaker.

Chevy’s New COPO Camaro Has the Biggest V8 in the US. Do You Care?

Welcome to the awkward automotive transition period

A matte black Dutch oven (or Tall Cocotte) and an 11-inch enameled cast iron skillet from Staub. Both are on sale during a cookware clearance.

Staub Slashed Prices on Two Essential Pieces of Cast-Iron Cookware

Take 59% off the Dutch oven and 48% off the skillet

A red 2022 Jeep Grand Wagoneer driving along. The new luxury SUV has horrible gas mileage, proving we need stricter fuel economy standards.

The New Jeep Grand Wagoneer Has a Serious Fuel Economy Problem

FYI: 15 mpg should not be acceptable in 2021