Alex Lauer

Alex Lauer is the features editor at InsideHook. Since joining the company in 2016, he’s covered a wide range of topics, including cars, the environment, books and business. His reporting broke stories on the rise of Bookshop (the anti-Amazon online bookseller), the fall of Best Made Company (and sale to Duluth Trading) and the false promises of a supposedly “environmentally-friendly” NFT initiative. His hands-on methods — driving in a Sherp (of Kanye West fame) in northern Minnesota and idling in the electric Ford Mustang Mach-E for 12 hours in the middle of winter — offer a reliable and unique perspective on popular issues. Previously, he wrote for City Pages in the Twin Cities after graduating from the University of Minnesota. After starting at IH in New York City, he now lives in Minneapolis, MN. Follow him on Instagram: @alexlauer.

All Articles From Alex Lauer
The Milo Armchair, Jorn Media Desk and Ace Lounge Chair from furniture brand Inside Weather. The DTC company is throwing a Labor Day Sale with discounts up to 20% off in August 2021.

Save Hundreds on Furniture at Inside Weather's Labor Day Sale

The sitewide discounts apply to armchairs, sofas, office furniture and much more

A man in a white T-shirt and blue jeans standing behind a 1968 Husqvarna Viking 360 that was owned by Steve McQueen. The motorcycle will sell at RM Sotheby's Monterey auction.

Will the Allure of Owning Steve McQueen’s Motorcycles Ever End?

Two motorcycles and a moped affiliated with the King of Cool are up for grabs at Monterey Car Week

A man drinking from a plastic bottle of water. We need to stop drinking bottled water to save the planet and ourselves.

Real Talk: There Is No Excuse for You to Casually Drink Bottled Water

Put down the plastic. It’s past time to stop.

The Dyson V8 Absolute cordless stick vacuum cleaner. You can buy the Dyson at a discount for a limited time.

Dyson's V8 Absolute Vacuum Is Powerful, Versatile and $70 Off

Bonus! It’s not an eyesore

Warren Buffett at the Forbes Media Centennial Celebration in New York City in 2017

Warren Buffett’s Big Bet on EV Batteries Is Finally Paying Off

The Oracle of Omaha isn’t a fan of Tesla stock, but he likes another player in the electric car space

The Shinola Ice Monster, an automatic watch, encased in a block of ice. It's just one timepiece that's heralded the brand's comeback.

How Shinola Won, Lost and Reclaimed the Wrists of Watch Fans

After a run-in with the FTC and a string of bad press, the Detroit-based watchmaker has quietly regained its credibility by releasing some of the best timepieces around

A table full of Le Creuset enameled cast iron cookware. These Dutch ovens, grill pans and skillets are on sale during Williams Sonoma's Warehouse Sale.

Le Creuset, All-Clad and Other Kitchen Brands Are Up to 75% Off at Williams Sonoma

The Warehouse Sale ends today. Don’t miss your chance to upgrade your cookware.

The new Morgan Plus Four CX-T driving on an off-road trail. The new limited-edition sports car from Morgan Motor Company was built in partnership with Rally Raid UK.

The Most Impressive Off-Road Vehicle of 2021 Is Based on a Car From 1950

Morgan's new Plus Four CX-T proves we actually don’t need all these SUVs

Wind turbines on hills above green fields. What would happen if we switched to green energy and stopped emissions today?

What If We Cut Off All Greenhouse Gas Emissions Today?

If you take one thing away from the new IPCC report on climate change, let it be the promise behind drastic action

The Hamilton Khaki Field Auto watch. The men's timepieces is currently on sale for 45% off at Nordstrom Rack.

Take 45% Off One of Hamilton's Best Khaki Field Watches

An automatic with everything you need and nothing you don’t

Google coufounder Larry Page speaks at a conference in San Francisco in 2013. The billionaire was recently revealed to have gained residency in New Zealand. Here's why.

Oh Look, Another Billionaire Is Getting Residency in New Zealand in Case of Societal Collapse

Google co-founder Larry Page secretly became a resident. He’s not the first tech tycoon to do so.

The Daily Short (an updated cargo short), cotton-twill Shadow Jacket and a pair of Clarke Shorts from outdoor gear brand Aether Apparel. All of these are discounted during the End of Season Sale.

Aether's Best-in-Class Outdoor Apparel Is Up to 60% Off

The End of Season Sale features cotton-twill jackets, insulated vests and shorts galore

A yellow and black 1914 Stutz 4E Bearcat, a Brass Era sports car heading to auction at Pebble Beach via Gooding & Company

Why the Stutz Bearcat Is a Favorite of Rockefellers, Casino Magnates and Jay Leno

This particular Brass-Era model, heading to auction at Pebble Beach, is listed as "the holy grail of American antiques"

The King-Size Cabin Wool Blanket from Faribault Woolen Mill Co. in Minnesota. Get the American-made blanket on sale now.

Now's Your Chance to Get $150 Off Faribault's Gigantic Cabin Blanket

A king-size merino wool blanket with a patriotic story to boot

The Eelex 8000, an all-electric boat from Swedish company X Shore, sitting in the water. Can this yacht tender, now available in the U.S., revolutionize the boating industry?

Will Electric Boats Ever Go Mainstream?

Tech execs and climate-conscious moguls are already buying e-towboats and yacht tenders, but where does it lead?

Tesla CEO Elon Musk holding a white hard hat while visiting a new electric car factory in Germany near Berlin in May 2021. He was the highest paid executive in the US in 2020 according to Bloomberg.

The Way Elon Musk Gets Paid, Once Considered “Radical,” Is Becoming the Norm

The Tesla CEO led Bloomberg’s Highest Paid Executives list by over $6 billion