Alex Lauer

Alex Lauer is the features editor at InsideHook. Since joining the company in 2016, he’s covered a wide range of topics, including cars, the environment, books and business. His reporting broke stories on the rise of Bookshop (the anti-Amazon online bookseller), the fall of Best Made Company (and sale to Duluth Trading) and the false promises of a supposedly “environmentally-friendly” NFT initiative. His hands-on methods — driving in a Sherp (of Kanye West fame) in northern Minnesota and idling in the electric Ford Mustang Mach-E for 12 hours in the middle of winter — offer a reliable and unique perspective on popular issues. Previously, he wrote for City Pages in the Twin Cities after graduating from the University of Minnesota. After starting at IH in New York City, he now lives in Minneapolis, MN. Follow him on Instagram: @alexlauer.

All Articles From Alex Lauer
The AirCar flying car from Klein Vision flying between Nitra and Bratislava in Slovakia by inventor Stefan Klein

Apparently the Slovakians Are Leading the World in Realistic Flying Cars

An AirCar prototype just completed a 35-minute flight, then drove away

Two models wearing clothes from the new Moon Drift collection from Lululemon, designed in collaboration with big wave surfer Mark Healey

We Didn’t Expect a Lululemon Collab With a Big Wave Surfer, But We Like It

Mark Healey took a break from surfing at Pipeline to help design a bunch of gear

A new Aston Martin Vantage Roadster flanked by the A3, the British marque's oldest surviving car. The Vantage is an anniversary tribute to the 1921 car.

The Oldest Surviving Aston Martin Is Getting a Very Special 100th Birthday Present

An extremely limited-edition Vantage Roadster will pay homage to the 1921-built A3

The sun rises over the mountains. In the Pacific Northwest, a heat dome has led to record-breaking temperatures.

What Is a "Heat Dome," The Phenomenon Cooking the Northwest?

This isn’t a simple heatwave, and climate change is making it worse

Three black Lodge cast-iron skillets on sale during the Williams Sonoma Warehouse Sale, including the classic pan, Chef Collection skillet and Blacklock pan

Score Discounts on Lodge Cast Iron During the Williams Sonoma Warehouse Sale

Among the hundreds of deals up to 75% off, it's these skillets you'll want

A red Jeep Wrangler Rubicon 392, the first-ever Wrangler with a V8 engine, churning up sand dunes in front of a snow-capped mountain

Jeep Is Desperate to Keep Its Off-Road Reputation as the Bronco Rollout Begins

Are V8 engines and off-road packages enough to keep you on team Wrangler?

An orange Acura NSX at a car show in Houston, Texas

People Who Drive These Cars Are More Likely to Get a Speeding Ticket

Can you guess the top five? Here’s a hint: obvious brands like Porsche and Ferrari didn't make it.

The Cosmo Bar Cart, Landon Leather Chair and Tampa Office Chair from Apt2B, all on sale during their Fourth of July event.

Apt2B's Fourth of July Sale Has It All, From Office Chairs to Bar Carts

Bar cart in the home office? Now we’re getting somewhere.

The front end of the red Ferrari 296 GTB, a new plug-in hybrid car from the Italian marque.

Why a Small V6 Is All Ferrari Needs to Trounce the Competition

The new 296 GTB features the most power-dense motor ever used in a production car

A green vacation shirt, navy trail shorts and coral polo from menswear brand Taylor Stitch

The 5 Best Menswear Deals at Taylor Stitch's Summer Sale

Take 30% off everyday shorts, vacation shirts and summery seersucker

White chino shorts, an indigo polo shirt and swim trunks from Quaker Marine Supply Co., discounted during the Summer Sale

Summer Polos, Swim Trunks and Shorts Are Up to 50% Off at Quaker Marine

This is how you pack for a long weekend

A replica of the blue 1999 Nissan Maxima driven by Vince (Matt Schulze) in the first Fast and Furious, built by Dominic Dubreuil

Inside the Nostalgia-Fueled Cult of “Fast & Furious” Replica Collectors

For some superfans of the franchise, it's not enough to watch the movies — they need the cars

American flag, California state flag and South Carolina state flag blankets made by Faribault Woolen Mill Co. in Faribault, Minnesota

Pick Up an American-Made Flag Blanket on Sale at Faribault

Great Independence Day sale or greatest?

A silver Tesla Model 3 driving down the road. The electric car was just ranked first in the American-Made Index.

Want an American-Made Car? Tesla Now Officially Tops That Category, Too.

It’s the first time an electric vehicle has topped the American-Made Index

A Cuisinart AirFryer, Shark vaccum, Vitamix blender and AeroGarden on sale for Amazon Prime Day

From Traeger to Vitamix: Even More Prime Day Deals for Your Home

Don't miss discounts on brands like Vitamix, Traeger, Casper and more

A white henley and grew sweatpants from Outerknown's Second Spin collection

Sustainability Is Dead. Can These Brands Replace It With Something Better?

From traceability to circularity, eco-conscious menswear companies are searching for a new way forward