Alex Lauer

Alex Lauer is the features editor at InsideHook. Since joining the company in 2016, he’s covered a wide range of topics, including cars, the environment, books and business. His reporting broke stories on the rise of Bookshop (the anti-Amazon online bookseller), the fall of Best Made Company (and sale to Duluth Trading) and the false promises of a supposedly “environmentally-friendly” NFT initiative. His hands-on methods — driving in a Sherp (of Kanye West fame) in northern Minnesota and idling in the electric Ford Mustang Mach-E for 12 hours in the middle of winter — offer a reliable and unique perspective on popular issues. Previously, he wrote for City Pages in the Twin Cities after graduating from the University of Minnesota. After starting at IH in New York City, he now lives in Minneapolis, MN. Follow him on Instagram: @alexlauer.

All Articles From Alex Lauer

All-Clad's Factory Seconds Vault Is Open, This Time Up to 71% Off

Snap up deals on stainless steel, nonstick and copper core cookware

Can Land Rover Defenders Make Hydrogen a Viable Alternative Fuel?

Jaguar Land Rover's fuel-cell concept will begin testing this year

Every Collector Wants This Rare McLaren F1. The Question Is, How Much?

One of just 64 road-going models built, this low-mileage supercar is headed to auction at Pebble Beach

Ray-Ban Wayfarers Are 30% Off in a Truly Underrated Style

Skip the black and tortoiseshell and go for the Havana

Sperry's Classic Boat Shoes Are 50% Off Today Only

Get yourself a pair of Authentic Originals for just $50

Half Jeep, Half Ferrari: How the Frankensteinian “Jerrari” Was Born

This is what happens when Enzo Ferrari says "no" to a casino magnate

Is This the Greatest Todd Snyder x Timex Watch Collab Yet?

Consider the cream dial, specifically on this new Q Timex

The Model S Plaid Just Shows We’re Still Waiting for a True Tesla Competitor

Underwhelmed by the new high-performance Tesla? Don’t be.

This Suitcase Is a Carry-On and Garment Bag in One, Also $190 Off

The perfect luggage for restarting travel doesn’t exi—

The Cost of #VanLife Brought to You by Airstream? A Cool $215K.

Start with a Mercedes Sprinter, add Airstream's RV knowhow and you've got yourself an adventuremobile with no rival

Big Discounts on Oris Watches Are Buried in Mr Porter's Sale

A timeless Divers Sixty-Five, a hand-wound Big Crown and plenty more

Ferrari's New CEO Isn't a Car Guy. That's a Promising Sign.

In hiring Benedetto Vigna, a semiconductor executive, Ferrari looks to stay relevant in a tech-forward industry

Filson and Danner Team Up for a Superb Summer Hiking Boot

The outfitter added its signature touch to the lightweight Danner Trail 2650

As the Supercar Market Goes Electric, Bugatti Sticks With 16 Cylinders

The new Chiron Super Sport shows there's still a market for multi-million-dollar gas guzzlers

What Sneakers Do You Need? New Balance Probably Has Them on Sale.

Running shoes, retro styles, casual classics, they’re all included in the Semi-Annual Sale