Alex Lauer

Alex Lauer is the features editor at InsideHook. Since joining the company in 2016, he’s covered a wide range of topics, including cars, the environment, books and business. His reporting broke stories on the rise of Bookshop (the anti-Amazon online bookseller), the fall of Best Made Company (and sale to Duluth Trading) and the false promises of a supposedly “environmentally-friendly” NFT initiative. His hands-on methods — driving in a Sherp (of Kanye West fame) in northern Minnesota and idling in the electric Ford Mustang Mach-E for 12 hours in the middle of winter — offer a reliable and unique perspective on popular issues. Previously, he wrote for City Pages in the Twin Cities after graduating from the University of Minnesota. After starting at IH in New York City, he now lives in Minneapolis, MN. Follow him on Instagram: @alexlauer.

All Articles From Alex Lauer

The Inconceivable Case of the $100,000 Cast-Iron Pan

Why did Butter Pat’s Dennis Powell spend six figures trying to replicate 100-year-old cookware?

Ford Is Finally Going to Make Your Small Pickup Dreams Come True

The newly announced compact Maverick will be the smallest truck in the lineup

Grab a New Pair of Clarks Desert Boots on Sale

Including the classic model and the upgraded Desert Boot 2

The First Name in “Outlaw” Porsches Levels His Sights at the Macan

Rod Emory's dad pioneered the Baja Bug. Will his Baja Macan catch on?

Why an Ancient, Rusted, Tree-Indented Jaguar Just Sold for $127,552

This 1960 XK150 is the surest sign of the "rude health" of the collector car market

Can You Make Menswear That Does No Harm? We Asked the Guy Trying.

Asket co-founder Jakob Dworsky talks about the problem with "sustainability," recycled plastic fabrics and shopping our way out of problems

Want a Unique Patek Philippe? Andy Warhol’s Watch Is Headed to Auction.

The 18k gold Calatrava was a standout in the artist’s diverse collection

Steinbeck Wrote a Murder Mystery About a Werewolf, But His Estate Won't Publish It

Gavin Jones, a professor at Stanford, is advocating for the book's release

Take Up to 60% Off Weejuns at G.H. Bass & Co.

Sales on these consummate loafers don’t come around often

The 1% Want Custom Cars, So Rolls-Royce Is Reviving a Century-Old Program

The Coachbuild department will design one-off cars like the newly unveiled Boat Tail

Review: Milo’s Fresh Take on Cast Iron Eclipses Other Trendy Cookware

We tested the brand's enameled Dutch oven and skillet, and found plenty to like

Would You Buy That Truck or SUV If It Endangered Pedestrians?

A bill in New York hopes to add pedestrian safety ratings to vehicles. They should be standard nationwide.

Forget Winnebago, This Rare Blue Bird Wanderlodge Is the Retro RV You Want

These lavish motorhomes were favored by Johnny Cash and Muhammad Ali

Arc'teryx Is Spring Cleaning With 25% Off Tons of Gear

The rare sale includes versatile jackets, performance fleece and more

A Handful of Shinola's Most Interesting Watches Are on Sale

Including technical chronographs, funky three-hands and their flagship model

Don't Miss Your Chance to Get a Finex Cast-Iron Skillet on Sale

But the rare discounts at Sur La Table don’t stop there