Alex Lauer

Alex Lauer is the features editor at InsideHook. Since joining the company in 2016, he’s covered a wide range of topics, including cars, the environment, books and business. His reporting broke stories on the rise of Bookshop (the anti-Amazon online bookseller), the fall of Best Made Company (and sale to Duluth Trading) and the false promises of a supposedly “environmentally-friendly” NFT initiative. His hands-on methods — driving in a Sherp (of Kanye West fame) in northern Minnesota and idling in the electric Ford Mustang Mach-E for 12 hours in the middle of winter — offer a reliable and unique perspective on popular issues. Previously, he wrote for City Pages in the Twin Cities after graduating from the University of Minnesota. After starting at IH in New York City, he now lives in Minneapolis, MN. Follow him on Instagram: @alexlauer.

All Articles From Alex Lauer

Arc'teryx Is Spring Cleaning With 25% Off Tons of Gear

The rare sale includes versatile jackets, performance fleece and more

A Handful of Shinola's Most Interesting Watches Are on Sale

Including technical chronographs, funky three-hands and their flagship model

Don't Miss Your Chance to Get a Finex Cast-Iron Skillet on Sale

But the rare discounts at Sur La Table don’t stop there

Grab 30% Off Lululemon's Lined Surge Shorts

If you’re not running in shorts with a liner, it’s time to start

All-Clad's Exceptional Cookware Is Up to 60% Off

The irresistible factory seconds vault is open once again

Ford’s F-150 Lightning Is Winning the EV Truck War for One Simple Reason

Even if Tesla's Cybertruck and Rivian's R1T deliver, they can't match Ford in a crucial area

Aston Martin, A Stick Shift Defender, Gives Up the Manual Transmission

The British automaker once predicted it would be the last in the world to offer manual sports cars

Huckberry Has Two Tough Luminox Watches for $300 Off

What'll it be, the blacked-out Modern Mariner or the watertight Deep Dive?

There’s Never Been a Better Time to Ditch Your Car for a Bike

Gas shortages, fuel prices, climate change and the pandemic resurgence all make the case for permanent pedal power

Why Do Billionaires Love Basquiat?

One-percenters continue to drive up prices for Jean-Michel Basquiat's work, defying auction estimates

Filson Briefcases, Dry Backpacks and Other Bags Are Up to 40% Off

For going back to the office or skipping out early

A Lesson in Diversifying Your Watch Collection, Courtesy of a Brand You May Have Missed

Because the affordable middle-ground is the hardest place to watch shop

What You Need to Know About the Current Gas Shortages

After a cyberattack on a major pipeline, drivers are rushing to fill up and some stations are running dry

One of Our Favorite Garment Bags Is Now Approved by James Bond

The Bennett Winch Suit Carrier Holdall is featured in the upcoming "No Time to Die"

The Man Who Wrote the Book on Axes Shows Us His Collection

Peter Buchanan-Smith's "Axe Handbook" is equal parts guide, inspiration and epilogue for the founder of Best Made Co.

Ford's Electric F-150 Finally Has a Name

Along with the name announcement, we’ve also got unveiling and production dates for Ford's new truck