Alex Lauer

Alex Lauer is the features editor at InsideHook. Since joining the company in 2016, he’s covered a wide range of topics, including cars, the environment, books and business. His reporting broke stories on the rise of Bookshop (the anti-Amazon online bookseller), the fall of Best Made Company (and sale to Duluth Trading) and the false promises of a supposedly “environmentally-friendly” NFT initiative. His hands-on methods — driving in a Sherp (of Kanye West fame) in northern Minnesota and idling in the electric Ford Mustang Mach-E for 12 hours in the middle of winter — offer a reliable and unique perspective on popular issues. Previously, he wrote for City Pages in the Twin Cities after graduating from the University of Minnesota. After starting at IH in New York City, he now lives in Minneapolis, MN. Follow him on Instagram: @alexlauer.

All Articles From Alex Lauer

To Improve Electric Vehicles, Automakers Are Even Changing the Paint

Audi's new A6 E-Tron features Heliosilver, a paint color that reflects heat

No, Your Eyes Aren’t Deceiving You, These Hummers Are Crab-Walking

The new Hummer EV was spotted testing in public, and it’s glorious

All-Clad's Factory Seconds Sale Is Open With Deals Up to 82% Off

Stainless steel, copper core and nonstick pans all included

Smithey Cast Iron Just Got an Upgrade You Won't Find Elsewhere

The most giftable skillet out there can now be laser engraved

Tesla's Driverless Video Problem Has Gone Deadly

After two people died in a Tesla crash involving no driver, will the troubling trend finally stop?

Add a Square Watch to Your Collection With Over $200 Off This Shinola

The Guardian is a perfect gateway into new case shapes

Prince Philip Spent 16 Years Designing His Land Rover Defender Hearse

"Just stick me in the back of a Land Rover and drive me to Windsor," the late British royal once said

Two Essential Hamilton Watches Are Heavily Discounted

Including the Murph from “Interstellar” and their classic field watch

This Already Affordable Dress Watch Is at the Lowest Price We've Seen

Get the Tissot Visodate's automatic movement and retro style for a steal

What’s the Difference Between Ford BlueCruise, GM Super Cruise and Tesla Autopilot?

Ford just joined the hands-free driving club. Here's how they stack up.

Pick Up This Underrated Patagonia Fleece While It's on Sale

The Woolie Fleece Pullover is currently 30% off in five colors

How to Get Your Hands on Spotify’s Car Thing, Its First Physical Device

The smart player is free for a limited time. And yes, it's really called "Car Thing."

Branch Is Offering Discounts on Home Office Furniture You'll Actually Like

Take up to 22% off ergonomic chairs, minimalist desks and more

Tiger Woods’s Crash Shows Just How Far Car Safety Has Come

His survival is “representative of how vehicles have improved,” says IIHS's David Zuby

These Upgraded Dr. Martens Chelsea Boots Are 40% Off

It's the brand's classic Chelsea with their new full-grain Classico leather

Proof the Rich Got Richer Last Year: Rolls-Royce Sees Best Sales Ever

The pandemic didn’t stop the wealthy from buying six-figure land yachts